Meet Lewis, Front-End Developer

Get to know our latest recruit to the front-end development team.

The Rise of Social Media as a Search Engine

An insight into how social media platforms have evolved into powerful search engines.

How to Master Content Optimisation for SEO

Check out our tried and tested methods of content optimisation.

The Power of a Comprehensive PPC Audit

Discover why a critical view of your paid advertising efforts is essential for success.

Where Does My Website Rank on Google? How to Check

An Easy Step-by-Step Guide.

Demand Gen vs Lead Gen

Discover how these distinct marketing strategies contribute to successful customer acquisition.

Accessible Websites: Arts Council of Northern Ireland

Enhancing web accessibility for diverse abilities.

Digital Marketing Trends to Expect in 2024

Discover the expected digital marketing trends of 2024 and stay ahead of the curve.

The Best Examples of CTAs that Drive Action

Decoding the secrets of click-worthy CTAs.

Corporate Web Design: Shaping Brand Perception

Your website defines how people see your company—make it count.

Social Media for B2B: Strategies for Success

Discover the key strategies for achieving B2B social media success.

Team Spotlight: Clinton, Lead Front-End Developer

We lead with creativity, ensuring websites we craft are not just functional, but exceptional.

Celebrating 20 Years of Eyekiller

As Eyekiller celebrates its 20th anniversary, it's a moment of reflection, gratitude, and anticipation for what the future holds.

Team Spotlight: Phil, Senior Designer

Being a designer is about user-centric problem solving, technical proficiency & innovation.

Craft CMS vs WordPress: Which One Is Right for You?

Find out which CMS comes out on top in the battle for supremacy!

Meet Ivor, Head of Delivery

Leading projects with a calm resolve, excellent communication, planning, collaboration, and stakeholder alignment.

Eye-Catching Ad Design: How to Stand Out from the Crowd

Craft standout ads, convey brand messages, captivate audience, boost conversions.

What Is Spektrix? A Beginner's Guide

Shining a spotlight on this ticketing, marketing, & fundraising CRM solution.

The Crucial Role of Event Ticketing Systems

Stay relevant, competitive & resilient in the face of changing times.

Hashtag Strategy: Amplifying Your Reach

Discover the power of an effective hashtag strategy.

Mastering Smart Bidding + Broad Match for Lead Generation PPC

Explore automation and AI to maximise your ad campaigns.

Meet Iain, Our Newest Digital Team Member

Get to know our latest digital recruit.

CMS Spotlight: A Detailed Craft CMS Review

A transparent review of our experience with Craft.

Capturing the Attention of Gen Z: Best Practices for Social Media

Discover the why, what and how of effectively marketing to Gen Z.

New Client: Game of Thrones Studio Tour

Follow our epic adventure.

How Does ChatGPT Work? Everything You Need to Know

What exactly is ChatGPT, how does it work, and how can it be used? Let’s dive in.

Google Ad Grants for Charities & Nonprofits

Google Ad Grants empowers 1M+ non-profits globally to create campaigns that help to reach their goals.

What’s New in Craft CMS 4?

Here's our pick of the best new features in Craft CMS 4.

Cookie Law & The 'Cookieless' World

Learn about cookie compliance & how important it is in today’s privacy-focused world.

7 Years at Eyekiller: What I've Learned

In these 7 years, I like to think I’ve learned a few things. Here’s a list of 7, you be the judge.

Arts & Culture Websites: 11 Factors for Success

How to design a sophisticated event website that turns page visitors into excited attendees.

11 Google Ads FAQs - Answers to Your Burning PPC Questions

Some of the most frequently asked questions we get asked by clients who are starting out.

Meet Paul, Senior UX/UI Designer

A quick introduction to our newest team member as he settles into his new role.

Understanding User Intent and SEO

Without considering user intent & SEO, a great piece of website content is unlikely to rank highly on search engines. Here's why.

Google Analytics 4 vs Universal Analytics.

If you haven’t had time to get your head around this big change, need help with the transition or just want to know more about GA4 this is the read for you.

My First 6 Months at Eyekiller

"I’ve learned so much in the past six months and I’m honestly delighted that I made the switch to Eyekiller from my first graduate job."

5 Factors Affecting Website Performance

To improve website performance, you first need to identify what is slowing your site down and what you can optimise to speed things up.

Work Experience: Lucy Thomas

Lucy shares her experience of a 12 week placement at Eyekiller on the digital team.

How Does Google Generate Responsive Search Ads?

Since June 30th 2022 responsive search ads have been the primary search ad type on Google. Here's everything you need to know about RSAs.

UX Best Practice for Covid-19 Website Notifications

User Experience (UX) best practices that should be considered when implementing coronavirus notifications on your website.

Ecommerce Subscription Model: Pros & Cons

We’ve taken a deep dive into the world of ecommerce subscription services.

Industry Spotlight: Pet Care Brands

For pet care brands simply selling online is not enough in this highly competitive and growing industry.

5 Winning Black Friday Email Campaign Tactics

In the run-up to Black Friday, how can you stand out in a crowded inbox?

You Need a Digital Strategy, Here's Why

A flexible but structured digital marketing strategy is one of the best ways to truly get your company on track to achieve your goals.

Industry Spotlight: Craft Gin

We explore how craft gin brands are using digital to stand-out in this highly competitive and thriving sector.

Make the Move to Magento 2

Don’t get left behind. Discover the benefits of migrating to Magento 2.

6 Elements of Successful Email Marketing Design

We’ve highlighted six key features of great email design and some of the brands that have incorporated them into their marketing emails.

Instagram for Design Inspiration

To help you find the best UX & UI design resources on Instagram, we've compiled a list of a few favourites to get you started.

Magento 2 Post-Launch SEO guide

We’ve outlined just a few optimisation tips to keep your new Magento 2 site ranking strong in search results, long after the post-launch dust has settled.

Success Comes in Threes

We are so proud of our recent industry recognition. Being awarded Agency of the Year is the cherry on top.

6 Reasons to Consider a Website Support Contract

A support contract gives you peace of mind that issues that may arise from time to time on your website will be dealt with quickly and efficiently by experts.

Is Craft CMS the Right Choice for You?

It is important to choose a CMS that’s right for your team from the outset, and that can evolve as your business develops.

5 Inspiring Hotel Website Designs

The travel and tourism industry is a highly competitive one, where third party comparison websites dominate online sales for hotel stays.

The Importance of UX for Digital Marketing

Some of the biggest successes come when digital marketing and UX work together.

Designing the Ultimate Landing Page

Behind every great landing page, there is real science that makes it work. But it doesn’t have to be difficult - design should be simple.

Chatbot Trends in 2019

We take a look at trends that will shape chatbot development and deployment this year.

10 Ecommerce Trends for 2019

It's crucial to keep up with today's trends for your sales to grow. Here are 10 ecommerce trends to consider this year.

How to Choose the Right Digital Agency

Developing your online presence is necessary for growth and business innovation. The next step is choosing the right digital partner.

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