Meet Iain, Our Newest Digital Team Member

Take a minute to learn more about what life is like here at Eyekiller as we meet the newest member of the Eyekiller team.

What caught your eye about Eyekiller?

I was on Linkedin and saw a post by Eyekiller and the name really intrigued me. I clicked through to the website to satisfy my curiosity. That is when I saw how impressive the website is, both visually and functionally. After reading about some of the exciting work the team had done (especially being a big Game of Thrones fan) I clicked straight through to the careers section and as luck would have it, there was a new opening in the digital team.

What's your favourite digital trend or technology that you're excited to explore further?

We’ve already seen huge advancements in AI over the last few years with the likes of Chat GPT, and a great increase in the number of businesses using automation to assist their marketing efforts. I have been really interested to see how AI will develop, especially as a tool for creating video and audio content.

What's the best piece of advice you've ever received?

Get a dog.

If you could instantly master any digital marketing skill, what would it be?

A knack for photo and video editing is not something I have been naturally blessed with (hence why I want the help of AI.) Visual assets are used for almost everything we do, whether it’s a sales video, Google Ad or an Instagram post. Mastering photo and video editing would save time for me and of course of the visual design team. A well-edited photo can be the difference between a blog post that gets a hundred shares and one that people skip over.

If you could master ANY skill what would it be?

I would love to develop any kind of musical ability but especially singing. I am a bit tone deaf so it would really surprise people who have heard me sing before!

Coffee or tea? And how do you take it?

Before joining Eyekiller I would have had a rather simple answer to this question. I would have simply said - coffee with milk. After being in the presence of some true coffee connoisseurs in the marketing team for over a month now, my answer has evolved. I would now go for a Venti, half-caf, triple-shot, caramel, mocha, soy, no foam, extra whip, extra hot, upside-down, caramel drizzle, double-blended Frappuccino made from 100% Arabica beans.

What GIF best summarises your personality?

What's your favourite marketing campaign of all time, and why does it stand out to you?

It’s got to be how Coca-Cola has managed to align themselves with the Christmas holidays. One of the first things I think of at Christmas is the Coca-Cola advert. It seems to be an on-going campaign year-on-year with the Coca-Cola Christmas truck never failing to evoke feelings of nostalgia.

The adverts have a warmth about them which I then associate with Coca-Cola. As per a quick google search, this is reflected in conversions with an increase in sales of 36% over the Christmas period in 2021.

Share a quote that keeps you motivated.

"If nobody comes back from the future to stop you doing it, then how bad of a decision could it really be?"

Lastly, what unique quality do you hope to bring to the Eyekiller digital team?

I have experience in marketing for both B2B and B2C clients spanning across multiple sectors including recruitment, education, software and food governance, risk and compliance management. It is fair to say I have developed quite a versatile skill set that should help me to adapt to the wide range of tasks and clients at Eyekiller.