I’ve learned so much in the past six months and I’m honestly delighted I made the switch to Eyekiller from my first graduate job. You always hear the wise old timers telling you to explore different fields of work at the start of your career to see which one is for you - and I’m glad I listened.
I had gotten a very good feeling from my interview, and I was made to feel at ease in the covid-esque Zoom call. I was hoping to hear back from the guys soon and sure enough, as I tackled the celebratory fry my Mum makes at every opportunity, my phone rang!
At the beginning of my Eyekiller journey it was still the beloved Covid days, so we were working from home from the get-go. So I met our Head of Digital in the office to collect my computer and it was time to get stuck in (from my kitchen table).
My first impressions were that Eyekiller is no run-of-the-mill digital agency by a country mile. From day dot, everyone was immediately chatting and joking around, which was such a breath of fresh air from the more conventional working environment I’d been used to. Mix this with a very talented and knowledgeable team who are always willing to teach and help me learn - and I knew I was in the right place.
I work as a Digital Marketing Executive alongside the rest of the Digital Team. I work with the team to plan Eyekiller’s social media, and content for clients, as well as getting stuck into all things PPC, Google Analytics, Tag Manager, SEO, and pre/post website launch checks. I love that Eyekiller has such a variety of clients, so you get exposed to different brands and adapt the tone of voice for each task depending on the client.
Every day I work on a wide range of tasks for different clients which keeps a really good variety to your week. It feels like each time I complete a task, I have learned something new that I can do next time to improve the results for our clients. Digital marketing is constantly changing and evolving so there is always something new to learn, and I’m really enjoying the journey so far.
My favourite project
One of my favourite projects to work on so far would be the Experience and Taste Google Ad and Facebook campaigns for Visit Ards and North Down. I was assigned the first phase of this campaign in March, and now I can look back and see how much I have learned since then in terms of planning, executing, measuring and reporting on campaigns across different channels.
I also find Google Analytics and Google Tag Manager super interesting because they work together to let us track and measure whatever is important to clients on their website as goals. Everything from advertising return on investment (ROI), to simply seeing how many times a certain button has been clicked we can track. I've also learned how to show all of this data in an easy to read report for clients using Google Data Studio.
I’ve found that this information is more useful than the data you can get from social media analytics, like Facebook for example, as it provides more detailed info around how each distribution channel feeds your website goals. Whereas Facebook Analytics is more suited to showing details around the people who engage with your brand and that side of the customer journey. I think it’s easy to get lost in the results of Facebook likes/Instagram followers in other agencies that focus on social media impressions or interactions, with no real accurate measure of success for their website or their goals/KPIs.
Coming from a more social media based role, with daily interaction with influencers and social content drafting, it has been a new way of life - but definitely in a good way! It has been a welcome challenge for me to up-skill in Google Ads, and to learn new ways of leveraging the various methods of digital marketing to achieve meaningful results for clients. I do think you are always learning no matter how long you’ve been in the game - so bring it on!
What I like the most
I mentioned before about my team and colleagues and how much I appreciated their warm welcome - but I think that’s probably one of my favourite things about Eyekiller. When working from home, our team has a ‘sprint’ a few times a week, where everyone chats about what they will be working on that day - and then we just have a bit of craic for a while. It really breaks up the morning, and helps you keep in touch with your colleagues when we aren’t all in the office, and we have kept these up even though we are back in the office a few days a week now.
I think this sort of friendly environment makes starting a new job 1 billion times easier, but also makes it easier to ask for help or advice on projects you’re not sure about or would like a second opinion on. So it’s a win-win - lots of craic and lots of learning.
So here’s to my first six months with a fabulous Digital Agency and a fabulous group of colleagues - cheers!
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