A high quality finish
Eyekiller has developed multiple projects for the Kilwaughter Minerals Group since 2014, the latest being a new website for market leading K Rend, the UK’s largest independent silicone render manufacturer. K Rend offers quality extensive range of renders and finishes, designed to give a durable weatherproof coating and a natural looking finish.
Launch ProjectUser-centric approach
We recognised that the website must appeal to multiple audiences and recommended a user-centric approach in order to optimise every visitor’s experience. Content is crafted so that each audience experiences a user journey unique to their needs. Rapid access to concise product information together with clearly defined calls to action encourage engagement and drive lead generation and purchase decisions, delivering maximum value online for K Rend.
Highlighting innovation
Throughout the site, customer testimonials, the finest project photography and short videos featuring brand advocates are used to build trust with potential customers and help drive purchase decisions. A clever interactive colour simulator helps provide the customer with reassurance that they are making the right choice.
Future proofing
Behind the scenes, Eyekiller recommended using ‘ExpressionEngine’, a robust and scalable content management system which will give K Rend full in-house control over content and search engine optimisation and leave them well positioned for future expansion.
The results so far...
"Conversions have significantly increased...”
"At Kilwaughter we have recently completed the launch of two new websites working alongside Eyekiller. We are absolutely delighted with the look and feel of our new websites, as well as the fact that conversions have significantly increased due to a now enhanced online user experience. The Eyekiller team are extremely knowledgeable, results driven and have been very helpful throughout the whole web design process."