---
title: Lyric Theatre
date: 2024-10-16T10:25:00+01:00
author: Julie McClements
canonical_url: "https://eyekiller.com/work/lyric-theatre"
section: Work
---
# Lyric Theatre

Unveiling an audience-first experience with Spektrix integration for the leading producing theatre.

 **20%** Increase in Revenue

  

 

 ![Lyric Theatre Featured Image New](https://eyekiller.s3-assets.com/work/Lyric-Theatre/Lyric-Theatre-Featured-Image-New.jpg) 

 **20%** Increase in Revenue

  

 

 

 

   **Arts & Culture** 

## Drama in Every Detail

The Lyric Theatre is Northern Ireland’s only full-time producing theatre and a cultural cornerstone in Belfast. Building on a trusted relationship since 2020, the latest website reflects the Lyric’s refreshed brand identity, streamlines the ticket booking journey, and empowers the marketing team with modern tools for content, performance and growth. It delivers a digital experience that expresses the theatre’s creative ambition and strengthens audience engagement.

 [Visit Website ](https://lyrictheatre.co.uk/) 

### Project Highlights

- Reimagined UX with **refreshed brand**
- **Optimised booking flow** to boost conversions
- Integrated **Spektrix API** to continually sync real-time event data
- Empowered content control with **Craft CMS**
- Inclusive **WCAG 2.1 compliant** experience

 

 

   ![Lyric Theatre What's On web page displaying upcoming show listings](https://eyekiller.s3-assets.com/work/Lyric-Theatre/_1650x1650_fit_center-center_none/55099/Lyric-Theatre-Image-2.webp)     

 

  ## Behind the Scenes

 

The design approach focused on people-first storytelling, ensuring the user journey from show discovery to booking was seamless, intuitive and accessible. The refreshed visual identity, developed by Crown Creative, was thoughtfully translated into a digital system that includes bold typography, a dynamic colour palette and the signature Lyric wedge. The result is a striking, brand-led experience that feels unmistakably Lyric across every device.  
  
Built on [Craft CMS](https://eyekiller.com/services/craft-cms-agency) and fully integrated with [Spektrix](https://eyekiller.com/services/spektrix-integration), the website allows the Lyric team to manage events, campaigns, donations and content with ease. Real-time data feeds keep listings up to date, while flexible content blocks enable storytelling across multiple strands including productions, learning programmes and community outreach. Designed with scalability, accessibility and marketing performance in mind, the platform is built to evolve alongside the theatre’s long-term vision.

 

 

 

 

    ![Lyric Theatre mobile screens showing what’s on listings, show details, and accessible performance date and time selection.](https://eyekiller.s3-assets.com/work/Lyric-Theatre/_3360x2400_fit_center-center_none/55101/Lyric-Theatre-Image-4.webp)  

 

  ## Project Services

 

- [Discovery](https://eyekiller.com/services/discovery)
- [Accessible Design](https://eyekiller.com/services/accessible-website-design)
- [User Experience Design](https://eyekiller.com/services/user-experience-design)
 
- [Craft CMS](https://eyekiller.com/services/craft-cms-agency)
- [Spektrix Integration](https://eyekiller.com/services/spektrix-integration)
- [Technical SEO](https://eyekiller.com/services/technical-seo)
 
 

 

 

    ![Lyric Theatre website sections showing plan your visit links and a donate page with visitor information and support options.](https://eyekiller.s3-assets.com/work/Lyric-Theatre/_1650x1650_fit_center-center_none/55103/Lyric-Theatre-Image-6.webp)   ![Lyric Theatre show page for The Importance of Being Earnest, featuring cast imagery, performance details, tickets, and offers.](https://eyekiller.s3-assets.com/work/Lyric-Theatre/_1650x1650_fit_center-center_none/58919/Lyric-Theatre-Image-7-New.webp)   ![Exterior shot of the Lyric Theatre Building](https://eyekiller.s3-assets.com/work/Lyric-Theatre/_1650x1650_fit_center-center_none/55105/Lyric-Theatre-Image-8.webp)   ![Lyric Theatre web page featuring auditorium diagram layout with choose seats option.](https://eyekiller.s3-assets.com/work/Lyric-Theatre/_1650x1650_fit_center-center_none/55106/Lyric-Theatre-Image-9.webp)  

 

    

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