Belfast-based Suki Tea is firmly established as a big name in the UK’s thriving loose leaf market. They engaged Eyekiller to develop a next-generation website and digital strategy to grow brand awareness and increase international market share.
Suki Tea’s digital ambitions were to clearly communicate their story and value proposition, to engage new customers, encourage repeat orders and to introduce a ‘Tea Box’ subscription. They also wanted their website to support expansion into global markets.
Standing out from the crowd
After the development of customer personas, goals and behaviours, we drew up the story of Annie and Oscar’s journey across the world to source ethically produced, organic blends. We also set up the bespoke Tea Box delivery service.
A truly global vision
We built the website on the Magento platform, making international trade truly straightforward. Currency conversions, tax rates and shipping costs are automatically calculated meaning that the customer can simply focus on the beautiful product photography, videos and sourcing stories.
The results are in
Since the launch of the new website and strategy, Suki Tea has significantly grown their global business. A significant part of this success, the Tea Box subscription, is managed by a customised system that enables the warehouse team to easily handle the demand.
increase in online sales
increase in revenue
increase in international revenue
increase in returning users
increase in return on advertising spend
increase in revenue on mobile
“Honesty, transparency, can-do attitude and experience”
“We have a lot more global activity and a good solid platform to launch new products on… we would recommend Eyekiller, and have done to many people.”
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