The Crucial Role of Event Ticketing Systems

In the world of event management, success relies on precision and flawless execution. Notably, 73% of ticket sales happened online in 2021, a trend that's still on the rise. In fact, it is predicted that the online event ticketing market is set to reach just under $89.44 Billion By 2030.

Online ticketing is arguably fuelling the success of the event and entertainment sectors. This underscores the importance of event ticketing systems which streamline the entire ticketing process. In this blog, we'll delve into the everything you need to know about ticketing platforms and why they are vital tools for staying relevant, competitive and resilient in the face of changing times.

What are online event ticketing systems?

An event ticketing system is a digital platform that handles the entire lifecycle of event tickets, from purchase to attendance. It encompasses a range of functions designed to streamline ticket sales, enhance attendee experiences, and empower event organisers with valuable insights.

Essentially, a solid event ticketing platform acts as a central hub for handling tickets, attendee information, marketing, and more.

Third-party ticket selling sites

A quick Google search for 'how to sell tickets online' shows dozens of results for third-party ticket vendors.

Using a third-party ticket selling platform can present limitations compared to implementing your own system on your website. While platforms like Ticketmaster, StubHub or Eventbrite offer convenience, they may not fully align with your brand and objectives.

Relying on external websites to sell tickets can complicate the process, making it less intuitive and more cumbersome for users. Common issues related to relying on external websites to sell tickets include:

1. Limited Branding Control: External ticket platforms may not fully align with your brand aesthetics, potentially diluting your brand identity.
2. Inconsistent User Experience: Different platforms may offer varied User Experiences, leading to confusion among attendees and potentially impacting their satisfaction.
3. Reduced Customisation Options: External platforms might limit your ability to customise the ticket purchasing process, hindering your ability to tailor it to your event's unique needs.
4. Dependency on Third-Party Policies: Your event is subject to the policies and terms of the external ticketing platform, potentially causing conflicts with your specific event requirements.
5. Higher Transaction Fees: External platforms often charge transaction fees, which can accumulate and cut into your overall event budget.
6. Limited Data Accessibility: Access to attendee data may be restricted or delayed when using external platforms, hindering your ability to make timely and data-driven decisions.
7. Less Integration with Other Systems: External platforms may not integrate seamlessly with your existing event management systems or CRM, leading to inefficiencies in data management.

On the other hand, implementing an online event ticketing system on your website can provide greater control, branding consistency, User Experience, and long-term value. It ensures that the ticketing process becomes an integrated and impactful part of your overall event strategy.

Components of an event ticketing system

An event ticketing system comprises several key components that work harmoniously to ensure smooth operations:

Online Ticket Sales

Event ticketing systems offer the convenience of online ticket purchasing. Attendees can secure their spots from the comfort of their devices, reducing the hassle of in-person transactions and long queues. The combination of a new website and event ticketing system resulted in a 41% increase in online sales for our client Symphony Space.

Seat Selection

For events with assigned seating, these systems often provide interactive seat maps, allowing attendees to choose their preferred seats based on availability.

Marketing and Promotion

Event managers can leverage ticketing systems to create and execute marketing campaigns. This includes email promotions, discount codes, and special offers to boost ticket sales.

Crafting Personalised Experiences

Personalisation enhances enjoyment, fosters customer loyalty, and is pivotal in creating unique experiences.

Over 77% of millennials agreed that personalisation significantly influences their online purchasing decisions. Offering ticket recommendations based on music preferences or past attended events not only streamlines the customer journey but also amplifies sales.

Customer Data Management

Event ticketing systems serve as repositories for attendee data. This information helps organisers understand their audience, target their marketing efforts, and tailor event experiences accordingly.

Check-In and Access Control

During the event, ticketing systems facilitate efficient check-ins using methods such as QR codes or digital tickets. This enhances security and expedites entry.

Reporting and Analytics

Robust reporting tools provide event managers with insights into ticket sales, attendance patterns, and other crucial metrics. These insights inform future event strategies.

Why event teams need an event ticketing system

Event managers require an event ticketing system to streamline operations, enhance attendee experiences, and make informed decisions.

Efficiency and convenience

Gone are the days of manual ticket sales and record-keeping. Event ticketing systems automate these processes, saving time and minimising errors.

Enhanced Attendee Experience

From online ticket purchases to streamlined check-ins, these systems contribute to a seamless attendee journey, ensuring a positive and memorable experience.

Data-Driven Decision Making

The wealth of data collected by ticketing systems empowers event managers to make informed decisions. Insights into attendee demographics, preferences, and behaviours guide future event planning.

Dynamic Pricing

Data collected by ticketing systems allows organisations to elevate your marketing strategy with dynamic pricing, adapting to audience dynamics and maximising revenue potential.

Marketing and Promotion Strategies

Ticketing systems enable targeted marketing campaigns, reaching the right audience with tailored messages, increasing engagement, and ultimately boosting ticket sales.

Accessibility and Inclusivity

Many ticketing systems offer features that support accessibility, catering to diverse audiences with varying needs.

Real-Time Tracking and Management

Event managers can monitor ticket sales in real time, adjust pricing, and allocate resources based on demand, ensuring optimal event arrangements.

Ready to enhance user experiences?

In the fast-paced world of event management, an event ticketing system is the linchpin that ties together all the moving parts. It's the tool that simplifies processes, enhances attendee satisfaction, and equips event managers with the insights needed to orchestrate successful events.

As technology continues to evolve, the role of event ticketing systems remains pivotal in shaping the future of unforgettable event experiences.

Collaborate with Eyekiller, digital solution experts, to effortlessly integrate an event ticketing system into your website. Enhance your online footprint, simplify the ticketing process, and cultivate stronger connections with your audience. Let's join forces to curate unforgettable experiences that leave a lasting impact. Get in touch today.