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Discovery is a strategic planning phase that identifies opportunities, validates strategies, and defines project scope before full-scale implementation. It reduces risk, saves time and resources, and ensures a well-informed approach for successful outcomes.

Yes, Discovery is an integral part of Eyekiller's end-to-end website design and development process. It ensures a strategic foundation by defining goals, user needs, and technical requirements before moving into Website Design and Website Development. This phase helps mitigate risks, streamline the project, and align every decision with your business objectives.

 The timeline varies based on project complexity. We’ll work closely with you to define a clear schedule that fits your needs.

Yes, our market analysis identifies industry trends, competitor strengths and weaknesses, and opportunities to differentiate your brand.

The specific deliverables depend on the project’s scope and requirements. However, they may include audience insights, information architecture (IA), technical scoping, low-fidelity wireframes, and a Statement of Work (SOW) outlining the full project scope and recommendations.

Even with a plan in place, Discovery helps validate assumptions, refine strategies, and identify potential gaps—ensuring your project is built on a solid foundation.

Yes, Discovery can be conducted as an independent service to assess project feasibility or as the first stage of a full website project. The output can also be used to formalise requirements for a tender process or Request for Quotation (RFQ), ensuring a clear and structured brief for potential vendors.

Most websites are delivered within 3–4 months, depending on complexity. This timeline ensures we take the necessary time to craft a high-quality, tailored solution that meets your goals and delivers long-term success.

A well-built website typically has a lifespan of around five years (sometime much longer!) before a major redesign is needed. We work closely with our customers over time to roll out incremental improvements, new features, and performance enhancements—all while maintaining the solid Craft CMS foundation, ensuring longevity and scalability.

Absolutely. With typically 70% or more of our customers’ website traffic coming from mobile devices, we design with mobile in mind at every stage, ensuring a seamless experience across all screen sizes.

Websites are built on Craft CMS, giving you full control over content updates with an intuitive, user-friendly interface. As part of our package, we provide comprehensive training to ensure your team feels confident managing the site. Plus, our support team is always on standby post-launch to assist with any help you may need.

We provide continuous optimisation, security updates, and performance monitoring to keep your site running smoothly. Our dedicated support team is on hand for updates, troubleshooting, and enhancements.

We offer flexible support packages, from basic support to custom SLAs and discounted drawdown days for new development and improvements. Eyekiller’s support agreement ensures fast response times and priority assistance, keeping your website in the best of health.

All websites follow SEO best practices, including fast load speeds, structured data, and mobile responsiveness to improve search rankings and visibility. We ensure your website is optimised to perform well in search engines from day one, and we also offer ongoing Search Engine Optimisation (SEO) services post-launch to help you maintain and improve your rankings over time.

We have extensive experience integrating APIs and third-party tools, including eCommerce platforms, booking systems, CRMs, payment gateways, marketing automation, and more, ensuring seamless functionality across your digital ecosystem.

Hosting solutions are tailored to your website’s traffic levels and operational needs, ensuring reliability, speed, and scalability. We provide secure, high-performance hosting with ongoing maintenance and technical support to keep your website running at its best.

There’s no one-size-fits-all price, as every project has unique requirements that impact the scope and cost. Once we’ve reviewed your brief, we can quickly provide an estimated cost and timescale based on your specific needs and objectives.

A well-designed user experience improves engagement, increases conversions, and reduces friction, making it easier for users to interact with your brand—leading to higher customer satisfaction and revenue growth.

By removing usability barriers and optimising user flows, UX design helps guide visitors toward key actions, such as making a purchase or signing up, significantly improving conversion rates.

UX (User Experience) focuses on functionality, user journeys, and ease of use, while UI (User Interface) deals with the visual and interactive design elements that create an engaging experience.

We conduct user testing, A/B testing, heatmaps, and analytics reviews to gather real-world insights, ensuring that UX decisions are backed by data and continuously refined.

If users struggle to navigate, bounce rates are high, or conversions are lower than expected, a UX audit can identify issues and provide actionable recommendations to enhance performance.

Web accessibility ensures that digital experiences are usable by everyone, including individuals with disabilities. Beyond legal compliance, it enhances User Experience, expands audience reach, improves Search Engine Optimisation (SEO), and strengthens brand reputation.

We follow WCAG 2.2 guidelines, ensuring compliance with global accessibility regulations such as the ADA and European Accessibility Act (EAA) to create inclusive, legally compliant websites.

Accessibility best practices, such as clear navigation, readable content, and intuitive interactions, make websites easier to use for everyone, improving engagement and usability.

Yes, accessible websites often rank higher in search engines, have faster load times, and provide better structured content, leading to improved Search Engine Optimisation (SEO) and overall performance.

Yes, we provide CMS training to help your team maintain accessibility best practices. We also offer ongoing compliance audits to ensure your website stays aligned with evolving accessibility standards.

Accessible websites expand your audience, improve User Experiences, and demonstrate your commitment to inclusivity, enhancing your brand reputation.

Craft CMS provides built-in accessibility features, flexible content modeling, and seamless WCAG-compliant content management, making it easier to maintain accessible digital experiences.

While we primarily integrate accessibility into new website projects, we can assess your current website and recommend accessibility improvements where possible.

Most websites are delivered within 3–4 months, depending on complexity. This timeline ensures we take the necessary time to craft a high-quality, tailored solution that meets your goals and delivers long-term success.

Craft CMS offers unparalleled flexibility, scalability, and performance. It allows us to build custom, secure, and highly functional websites tailored to your business needs, unlike rigid platforms like WordPress.

Yes, all our websites are built with responsive frameworks, ensuring seamless performance across devices.

Yes, we do. We use Craft Commerce, the ecommerce add-on for Craft CMS, when online selling is part of a larger website with broader functionality needs. Craft Commerce offers flexibility and seamless content integration, making it ideal for complex or content-driven sites. However, for pure ecommerce stores, we recommend and develop on Shopify, a powerful platform designed specifically for online retail, offering scalability, ease of management, and a robust feature set. Our team will guide you in choosing the best solution for your business.

Yes, we specialise in custom integrations, including CRMs, payment gateways, ticketing platforms, marketing automation tools, and other third-party APIs to streamline your operations.

Yes, all our websites follow Technical SEO best practices, including fast loading speeds, structured data, clean code, and optimised metadata to help you rank higher on search engines.

Yes, we can migrate your current website to Craft CMS. We’ll work with you to ensure a seamless transition, including extracting data from WordPress, preserving your content structure, and maintaining Search Engine Optimisation (SEO) integrity while optimising your new site for performance and scalability.

We provide continuous optimisation, security updates, and performance monitoring to keep your site running smoothly. Our dedicated support team is on hand for updates, troubleshooting, and enhancements.

We offer flexible support packages, from basic support to custom SLAs and discounted drawdown days for new development and improvements. Eyekiller’s support agreement ensures fast response times and priority assistance, keeping your website in the best of health.

No, we don’t offer web development as a standalone service. Our approach ensures that strategy, UX/UI design, and development work seamlessly together to create a high-performing, future-proof website. By managing the entire process in-house, we guarantee a cohesive digital experience that meets best practices in UX, accessibility, performance, and security.

Craft CMS offers superior flexibility, security, and performance compared to WordPress and other platforms. It provides a clean and intuitive User Experience, advanced content management capabilities, and scalability without reliance on plugins. It’s the ideal choice for businesses that need a customised, high-performance website.

Yes! Craft CMS is designed with an intuitive admin panel that makes content management simple. Features like live preview, drag-and-drop content blocks, and structured content fields ensure a seamless editing experience for marketers, content creators, and non-technical users. Our customers love it! ❤️

Craft CMS is an excellent foundation for creating accessible websites that meet WCAG 2.2 compliance standards. It allows developers to implement accessible design best practices, including semantic HTML, keyboard navigation, and ARIA attributes. With Craft’s flexibility, we can ensure your website is inclusive and usable for all users, including those with disabilities.

Absolutely. Craft CMS supports seamless integration with popular CRM systems like HubSpot, Salesforce, and Mailchimp. It also offers custom API solutions, enabling integration with specialised platforms like Spektrix, Tessitura, and other business-critical systems.

Craft CMS is built with security in mind, featuring robust access controls, two-factor authentication, and frequent security updates. Unlike WordPress, which relies heavily on third-party plugins that can introduce vulnerabilities, Craft provides a more secure and stable foundation for your website.

Yes, Craft CMS supports ecommerce through its first-party Craft Commerce integration—a powerful add-on designed for flexible, content-driven websites. It’s the ideal solution when eCommerce is part of a broader site with more complex functionality. Craft Commerce enables seamless integration of products, donations, training courses, ticket sales, subscription services, and both physical and digital goods.

It supports leading payment gateways including Stripe, Apple Pay, Google Pay, PayPal, SagePay, and WorldPay, giving you the flexibility to tailor the checkout experience to your customers.

For standalone eCommerce sites focused solely on online retail, we recommend Shopify—a dedicated platform known for its scalability, ease of use, and comprehensive feature set. Our team will guide you in selecting the right platform to match your business goals.

Yes, Craft CMS is designed to scale with your business. Whether you need a simple marketing website or a complex multi-site platform, Craft’s flexible architecture ensures your website can grow as your business evolves.

Yes! Craft CMS receives regular version updates that introduce new features, performance improvements, and security enhancements. This ensures your website stays modern, secure, and aligned with the latest web technologies. As part of our support services, we handle these updates for you, ensuring your site remains up to date, fully optimised, and future-proofed against emerging digital trends.

Yes, we are an approved Craft CMS Partner. This status recognises our team's knowledge, experience and expertise in Craft development. It proves that we specialise in Craft, and demonstrates our high-level of Craft development and proficiency.

While Spektrix remains your primary system for ticketing and event management, our integration ensures that key data—such as dates, times, and ticket availability—is synced in real time using the Spektrix API and displayed on your Craft CMS-powered website. Craft CMS is then used to manage rich event content like event descriptions, images, videos, reviews, and cast or crew information—giving you full control over presentation while eliminating duplicate data entry.

Craft CMS provides unparalleled flexibility, making it the perfect platform to integrate with Spektrix. Its robust API capabilities allow for seamless real-time data syncing, customised ticketing flows, and dynamic event listings, all while ensuring an intuitive content management experience for your team.

We work closely with your box office and marketing teams to guide you through every step—from initial planning to launch. Our team handles the technical setup while ensuring your event data, booking journeys, and workflows are aligned and fully tested, making the process smooth and stress-free.

Yes! Both Craft CMS and our Spektrix integration are designed to grow with your organisation. Whether you’re adding more events, expanding ticketing options, or introducing new digital offerings, the integration and CMS are fully adaptable to meet your evolving needs.

Spektrix iframes offer a quick way to get up and running, while full API integrations enable a completely customised and seamless User Experience. We often use a hybrid approach—styling iframes where required and using the API for features like custom baskets, advanced search, and membership pathways.

Most websites are delivered within 3–4 months, depending on complexity. This timeline ensures we take the necessary time to craft a high-quality, tailored solution that meets your goals and delivers long-term success.

Yes. We have extensive experience designing and developing accessible websites for arts organisations. We build all websites to meet or exceed WCAG 2.2 standards, ensuring your site is inclusive, compliant, and usable by all.

Yes. We've developed custom Spektrix solutions for memberships, standalone donations, upselling, on-demand content and more—tailored to the specific goals and structure of each arts organisation.

We provide continuous optimisation, security updates, and performance monitoring to keep your site running smoothly. Our dedicated support team is on hand for updates, troubleshooting, and enhancements.

We offer flexible support packages, from basic support to custom SLAs and discounted drawdown days for new development and improvements. Eyekiller’s support agreement ensures fast response times and priority assistance, keeping your website in the best of health.

Shopify is highly flexible and powers everything from startups to global brands across retail, lifestyle, tourism, B2B, and more. We tailor each solution to fit your specific goals and audience.

Absolutely. Whether you're moving from platforms like Magento, WooCommerce or BigCommerce, we handle full migrations—including product data, customer records, content and configurations—to ensure a smooth, secure transition to Shopify with no disruption to your business.

Costs vary depending on the scope, complexity, and features required. After an initial discovery call, we’ll provide a cost guideline based on your unique needs.

Yes—Shopify’s admin is incredibly user-friendly. We also provide training to ensure your team feels confident managing products, content, orders, and more.

Shopify Plus is designed for high-growth or enterprise-level businesses. It offers more advanced features, automation, integrations, and multi-store capabilities. We can help you decide if it’s right for you.

Yes. We provide reliable post-launch support to keep your site running smoothly. Whether it's technical fixes or platform questions, we're here to help.

Definitely. We offer a full range of Digital Marketing services, including Paid Advertising (PPC), Content Strategy, and Technical SEO to help drive traffic, boost visibility, and increase conversions.

Yes—we manage Paid Advertising (PPC) campaigns across Google Ads and set up optimised Shopping feeds to maximise product visibility and performance. From campaign structure to feed management and ongoing optimisation, we help you attract high-intent buyers and boost ROI.

Technical SEO ensures your website is structured, optimised, and free from errors that could hinder search engines from understanding or ranking it. It’s the backbone of Search Engine Optimisation (SEO), supporting all other efforts to improve visibility and traffic.

Search Engine Optimisation (SEO) is a broad strategy focused on improving your website’s visibility in search engine results through content, keywords, backlinks, and optimisation. Technical SEO is a subset of that strategy, focusing specifically on behind-the-scenes elements like site speed, mobile-friendliness, crawlability, and indexation. While SEO drives content and visibility, technical SEO ensures search engines can access, understand and rank your site effectively.

We follow a proven Search Engine Optimisation (SEO) migration checklist—using 301 redirects, strategic URL mapping, crawl testing, and post-launch monitoring to minimise disruption and maintain search visibility throughout the transition.

Technical SEO directly impacts site performance by addressing issues like slow loading times, broken links, and unoptimised images. These improvements enhance User Experience and boost search rankings.

Development affects critical aspects of your site, including speed, mobile responsiveness, and accessibility. A well-developed site creates a strong foundation for Search Engine Optimisation (SEO), ensuring search engines and users have a seamless experience.

Our audits cover site speed, crawlability, mobile performance, Core Web Vitals, indexation, site structure, and more. We provide a detailed, prioritised action plan tailored to your site.

We’re flexible. Our team of developers and Search Engine Optimisation (SEO) specialists can fully manage the technical implementation, or we can collaborate closely with your in-house developers or marketing team. Either way, we provide clear technical guidance and ensure every fix is carried out to the highest standard—without adding extra strain on your team.

Absolutely. We offer standalone Technical SEO audits and implementation services to optimise your current site—no full redesign required.

Some improvements, like fixing crawl errors or improving speed, can have quick results. Others contribute to long-term gains by strengthening your site’s technical foundation for search. Search Engine Optimisation (SEO) can be a slow process and it can take weeks or months to see major benefits. 

Eyekiller offer monthly reporting to help you keep track of SEO activity and what improvements are being seen so you can be sure of the value of the work, even if it can be slow to start.

Google Search Console provides valuable insights into how search engines crawl your site. It helps you identify issues with pages not being indexed, fix crawling errors, and monitor overall Search Engine Optimisation (SEO) performance.

PPC offers immediate results, targeting specific audiences at scale. When done right, it drives quality traffic, leads, and sales quickly, making it an essential part of your marketing mix.

As a leading paid advertising agency based in UK, we’re trusted by businesses across sectors to deliver measurable results. As certified Google Ads Partners, our team stays at the forefront of industry standards to ensure every campaign performs.

Certified Expertise
Our Google-certified specialists design data-led, results-focused campaigns tailored to your business goals.

Transparent Reporting
You’ll receive clear, actionable insights with full visibility on spend, performance, and ROI.

Local Knowledge, Global Standards
Headquartered in Northern Ireland, we combine regional insight with global best practices to drive growth at every level.

We have extensive experience delivering high-performing PPC campaigns across a wide range of sectors. These include eCommerce, Arts & Culture, Visitor Attractions, Tourism, Hospitality, Professional Services, Manufacturing, Tech, SaaS, Utilities, Not-for-Profit, and B2B. Our tailored strategies are built around the unique needs of each industry to drive meaningful results.

It depends on your goals and audience. Google Ads often drives the best ROI, but platforms like LinkedIn and Meta excel in brand awareness and lead generation. We’ll recommend the right mix after assessing your needs.

Budgets are flexible and scalable. We’ll help you set a realistic starting point based on your goals and adjust spend based on what’s performing best.

Traffic increases immediately after launch, but significant results often take up to 90 days as we refine targeting and strategies. Our process is designed for long-term growth.

We offer end-to-end management. This includes strategy, setup, ad creative, campaign optimisation, reporting, and ongoing improvements to keep your campaigns performing.

Yes. PPC provides instant visibility while Search Engine Optimisation (SEO) builds over time. It also helps you test messaging and identify high-performing keywords to support your organic strategy.

We track key performance metrics such as conversions, cost per acquisition (CPA), click-through rates (CTR), and return on investment (ROI). You’ll receive transparent monthly reports with clear insights and strategic recommendations. We typically meet with clients every month to review performance and next steps, but this can be tailored to suit your preferences and requirements.

SEO is a long-term strategy. While you may notice small improvements within a few weeks, significant results like higher rankings and increased traffic typically take 3 to 6 months, depending on your industry, competition, and the quality of your SEO efforts.

Search Engine Optimisation (SEO) is a broad strategy focused on improving your website’s visibility in search engine results through content, keywords, backlinks, and optimisation. Technical SEO is a subset of that strategy, focusing specifically on behind-the-scenes elements like site speed, mobile-friendliness, crawlability, and indexation. While SEO drives content and visibility, technical SEO ensures search engines can access, understand and rank your site effectively.

Keyword research identifies the terms and phrases your target audience is actively searching for. By optimising your website for these keywords, you can align with user intent, attract qualified traffic, and improve your chances of converting visitors into customers. 

We use a combination of in-depth keyword research, competitor analysis and audience insight to target the search terms that align with your goals and offer the best ROI.

Content plays a crucial role in SEO by helping search engines understand your website and providing value to your audience. High-quality, search-optimised content attracts organic traffic, improves engagement, and supports higher rankings for relevant keywords. A strong Content Strategy ensures you’re consistently creating the right type of content for your audience — driving visibility, authority, and conversions over time.

You can handle some basic SEO tasks on your own, but achieving long-term, sustainable results often requires dedicated expertise, time, and ongoing optimisation. As a full-service digital agency, Eyekiller gives you access to a multidisciplinary team — including SEO strategists, content marketers, and developers — ensuring that every aspect of your website is optimised for performance and growth. From strategy to implementation, we’ve got it covered.

We use advanced analytics tools like Google Analytics 4, Google Search Console, and, SEMRush, to track key metrics, including organic traffic, keyword rankings, bounce rates, and conversions. Regular reports keep you informed about progress and provide insights for further optimisation.

Yes, SEO isn’t a one-time task—it’s an ongoing process. Search engine algorithms, user behaviour, and competitor activity are constantly changing. To maintain and improve your rankings, regular monitoring, optimisation, and fresh content are essential.

Search engines like Google regularly update their algorithms to improve User Experience. Our team continuously monitors these changes and adjusts your strategy to ensure your website remains compliant and competitive.

Yes, social media indirectly boosts Search Engine Optimisation (SEO) by increasing traffic, generating backlinks, and improving brand awareness. A strong social presence complements your SEO efforts and enhances your website’s visibility.

AI is transforming the search landscape by enabling search engines to understand user intent better through machine learning and natural language processing (e.g., Google’s RankBrain). It powers personalised results, conversational queries for voice search, and visual searches like Google Lens. AI also shapes how content is ranked, emphasising relevance, engagement, and context over traditional keyword focus. As a result, businesses must prioritise high-quality, user-focused content and adapt to AI-driven trends for improved visibility.

We have extensive experience delivering SEO across a wide range of sectors, including eCommerce, Arts & Culture, Visitor Attractions, Tourism, Hospitality, Professional Services, Manufacturing, Tech, SaaS, Utilities, Not-for-Profit, and B2B. Our tailored strategies are built around the unique needs of each industry, helping clients improve visibility, attract the right audience, and achieve meaningful, measurable results.

Eyekiller combines technical expertise, innovative strategies, and transparent communication to deliver SEO solutions tailored to your business. Our proven track record, ethical practices, and commitment to your success make us a trusted partner for sustainable digital growth.

Digital marketing strategies are customised to align with your specific objectives, whether it's increasing sales, building brand awareness, or driving customer engagement. We leverage the most effective channels and techniques to deliver measurable results.

We use a mix of Search Engine Optimisation (SEO), Paid Advertising, Content Marketing, Social Media Marketing, email campaigns, and conversion rate optimisation to drive growth. Each strategy is designed to meet your unique goals and ensure maximum impact.

Digital marketing strategy is delivered through a collaborative process, starting with a deep understanding of your goals and target audience. We create a tailored strategy using the most effective channels and techniques. Over time, as your needs evolve, the strategy is developed further with ongoing optimisation and the introduction of additional tactics. We meet with you regularly to review performance, track key metrics, and refine the strategy, ensuring it delivers measurable results and adapts to new opportunities.

We track key performance metrics like traffic, engagement, conversions, and ROI in real time. Using data-driven insights, we continuously optimise campaigns to ensure they align with your goals and deliver tangible results.

Our strategies are built around creativity, innovation, and data-driven insights. We tailor each approach to your needs, ensuring every campaign is aligned with your objectives and focused on delivering long-term, sustainable growth.

We have extensive experience developing digital strategies across a variety of sectors, including eCommerce, technology, education, healthcare, finance, arts and culture, and more. Our team understands the unique challenges and opportunities in each industry and tailors strategies to deliver results specific to your sector.

Content strategy is the planning, creation, and management of content that aligns with your business goals and audience needs. It ensures your website content works harder—driving traffic, engagement and conversions.

Content strategy supports and enhances all marketing activity. It ensures consistent messaging across channels, improves Search Engine Optimisation (SEO), fuels campaigns with high-quality assets, and strengthens the impact of paid, social, and email efforts.

Yes. Even if you have existing content, a strategy helps assess what’s working, identify gaps, and ensure everything aligns with user needs, Search Engine Optimisation (SEO) goals and your brand voice.

Absolutely. Search Engine Optimisation (SEO) is a key part of content strategy. With the right structure, keywords and messaging, your content becomes more discoverable and competitive in search results.

Yes. We provide end-to-end support, from strategy to content creation—writing everything from landing pages and blog posts to buying guides and campaigns.

By aligning messaging, structure and Search Engine Optimisation (SEO), a content strategy helps attract the right visitors, guide them through your site, and encourage them to take meaningful actions.

Yes, social media indirectly boosts Search Engine Optimisation (SEO) by increasing traffic, generating backlinks, and improving brand awareness. A strong social presence complements your SEO efforts and enhances your website’s visibility.

Social media and your website should work hand-in-hand. While your social channels build awareness and engage your audience, your website is often where conversions happen. We create content and campaigns that drive traffic to your site, guide users to key landing pages, and support wider goals like lead generation, product promotion or event registrations.

We ensure that your messaging, visuals, and goals are consistent across all channels. For example, a blog post on your website can be promoted on social media, while email campaigns can drive engagement back to your social platforms.

We track key performance metrics like traffic, engagement, conversions, and ROI in real time. Using data-driven insights, we continuously optimise campaigns to ensure they align with your goals and deliver tangible results.