11 Google Ads FAQs - Answers to Your Burning PPC Questions
Some of the most frequently asked questions we get asked by clients who are starting out.
PPC Agency
Maximise ROI With Every Click
Pay-Per-Click (PPC) advertising delivers measurable results by placing your brand in front of the right audience at the right time.
Fuel Growth with Paid Performance
PPC advertising offers instant visibility at the top of search results, across display networks, and on social media, making it one of the fastest ways to drive targeted traffic to your website. When managed strategically, PPC campaigns deliver high-converting traffic and valuable insights to inform your broader digital strategy.
With smart targeting and continuous data-driven optimisation, our paid advertising experts focus on what matters most: more leads, more sales, and increased brand visibility.
Real Impact, Right Away
Our pay-per-click campaigns drive high-quality traffic, but most importantly, they’re designed to generate revenue and maximise ROI. From instant visibility to outpacing your competitors, here’s how PPC helps you reach your goals quickly and effectively.
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Instant Visibility
Get your business in front of high-intent users immediately. PPC places your brand at the top of search results and across key platforms, driving targeted traffic from day one.
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Boosts Sales and Lead Generation
Drive real business results. Whether it's ecommerce product purchases or lead submissions, PPC campaigns are built to convert traffic into tangible outcomes.
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Outperform Competitors
Appear ahead of competitors - even those ranking higher organically. Capture more clicks, more attention, and more customers in competitive search spaces.
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Scalable, Measurable ROI
Only pay when someone clicks. With full control over budget and real-time performance tracking, you can scale what works and optimise ROI with confidence.
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Supports Your SEO Strategy
Get immediate results while your SEO builds. PPC fills the gap, covers high-value keywords, and helps test messaging before rolling it out across organic channels.
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Highly Targeted Reach
Reach the right audience at the right time. Target users based on location, interests, behaviours, and search intent to maximise relevance and conversion potential.
Trusted partner with proven PPC expertise
"I’ve worked with the Eyekiller team for many years now, on various projects including new website builds, SEO and Google Ads. I am always very impressed by the advice and suggestions they provide and consider the relationship with Eyekiller as a true partnership."
Grainne Elliot, Thrive.app
Where Strategy Meets Audience
Success in PPC depends not just on great strategy but on selecting the right platforms for your audience. We’ll guide you in choosing the most effective mix of channels to achieve your campaign objectives.
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Google Ads
Reach users at the moment they’re searching for your products or services. Our campaigns are built to maximise visibility, drive high-quality traffic, and deliver a strong return on investment.
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Microsoft Bing Advertising
Extend your reach beyond Google by tapping into the high-intent audience on Bing. Ideal for cost-effective lead generation with less competition and strong conversion rates.
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Google Shopping Ads
Showcase your products visually in Google’s shopping results. These campaigns are tailored to highlight your inventory, increase product visibility, and drive direct sales.
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YouTube Ads
Promote your brand through impactful video content. Reach new audiences at scale or retarget engaged users to guide them toward conversion.
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Facebook Ads (via Meta)
Boost brand awareness and drive action with highly targeted ads. Reach users based on interests, behaviours, and demographics to generate leads and build loyalty.
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Instagram Ads (via Meta)
Stop users mid-scroll with eye-catching visuals and compelling messaging. Perfect for reaching younger audiences and showcasing visually-led products or experiences.
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LinkedIn Ads
Target key B2B decision-makers with precision. From brand awareness to lead generation, we create campaigns that engage professionals across industries.
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TikTok Ads
Capture the attention of trend-savvy, mobile-first audiences. Creative, high-impact video ads are designed to build awareness and encourage quick engagement.
Powered by Performance
From increasing ecommerce sales to generating qualified leads, our PPC campaigns help businesses achieve remarkable results.
Managed for Maximum Impact
From strategy to optimisation, our PPC services are built to deliver end-to-end performance. We handle every detail from targeting and creative to tracking and testing so you get the results you need, faster.
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PPC Strategy & Planning
We develop a bespoke PPC roadmap aligned with your business goals, audience, and budget. This defines the right platforms, targeting, and success metrics from day one.
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Campaign Setup & Management
From keyword selection to audience targeting, ad creation, and budget allocation, we build and manage high-performance campaigns across Google, Meta, Bing, and more.
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Ad Creative & Copywriting
We craft compelling, conversion-focused ad copy and visuals tailored to each platform to ensure your message resonates and your brand stands out.
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Landing Page Optimisation
We align your ads with custom-designed or optimised landing pages to reduce drop-offs, increase relevance, and drive more conversions.
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Performance Tracking & Reporting
We monitor every campaign in real time, tracking clicks, conversions, and ROI. You’ll receive transparent monthly reports and actionable insights.
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Ongoing Optimisation & A/B Testing
We don’t set and forget. We continuously test and refine campaigns, implement the latest platform updates and features, and reallocate budget to maximise ROI.
Are you a nonprofit?
If you're a nonprofit charitable organisation, you could be eligible for up to $10,000 (£7,000) per month in free Google Ads spend through Google for Nonprofits. We've helped many clients access this funding and boost their fundraising efforts. Get in touch to learn more.
- Up to £7,000 ($10,000) Free Monthly Spend
- Run Search Ads, Performance Max and More
- Expert Management Available
- Promote Your Services
- Drive Donations
- Get Seen on Google For Free
- 22+ years experience
Why Choose Eyekiller?
For more than two decades, we've been dedicated to successfully delivering, supporting and growing significant digital projects for high-profile organisations throughout the UK, Ireland and North America.
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Results-Driven
We deliver results-driven websites that align with your organisation's specific needs and strategic objectives.
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Experienced Team
In-house team of 19+ talented UX/UI Designers, Strategists, Developers, and Digital Marketers.
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Quality Assurance
We take immense pride in our work, ensuring the highest quality product and best practices in everything we do.
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Support & Aftercare
We pride ourselves on delivering highly responsive support long after your website has been launched.
Let's Talk
Frequently Asked Questions
Want to know more about our Paid Advertising services? Here are some of the questions that people often ask us.
PPC offers immediate results, targeting specific audiences at scale. When done right, it drives quality traffic, leads, and sales quickly, making it an essential part of your marketing mix.
As a leading paid advertising agency based in UK, we’re trusted by businesses across sectors to deliver measurable results. As certified Google Ads Partners, our team stays at the forefront of industry standards to ensure every campaign performs.
Certified Expertise
Our Google-certified specialists design data-led, results-focused campaigns tailored to your business goals.
Transparent Reporting
You’ll receive clear, actionable insights with full visibility on spend, performance, and ROI.
Local Knowledge, Global Standards
Headquartered in Northern Ireland, we combine regional insight with global best practices to drive growth at every level.
We have extensive experience delivering high-performing PPC campaigns across a wide range of sectors. These include eCommerce, Arts & Culture, Visitor Attractions, Tourism, Hospitality, Professional Services, Manufacturing, Tech, SaaS, Utilities, Not-for-Profit, and B2B. Our tailored strategies are built around the unique needs of each industry to drive meaningful results.
It depends on your goals and audience. Google Ads often drives the best ROI, but platforms like LinkedIn and Meta excel in brand awareness and lead generation. We’ll recommend the right mix after assessing your needs.
Budgets are flexible and scalable. We’ll help you set a realistic starting point based on your goals and adjust spend based on what’s performing best.
Traffic increases immediately after launch, but significant results often take up to 90 days as we refine targeting and strategies. Our process is designed for long-term growth.
We offer end-to-end management. This includes strategy, setup, ad creative, campaign optimisation, reporting, and ongoing improvements to keep your campaigns performing.
Yes. PPC provides instant visibility while Search Engine Optimisation (SEO) builds over time. It also helps you test messaging and identify high-performing keywords to support your organic strategy.
We track key performance metrics such as conversions, cost per acquisition (CPA), click-through rates (CTR), and return on investment (ROI). You’ll receive transparent monthly reports with clear insights and strategic recommendations. We typically meet with clients every month to review performance and next steps, but this can be tailored to suit your preferences and requirements.
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Bold ideas. Smarter strategies. Game-changing results. Let’s elevate your brand and unlock its full potential.
Design
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Build
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Grow
We help you attract, engage, and convert customers with data-driven marketing that delivers results.
