--- title: Technical SEO date: 2024-10-23T10:33:00+01:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/services/technical-seo" section: Services --- # Technical SEO Agency ## Optimised for Search Engines We optimise the foundation of your site to deliver a seamless user experience while making it easier for search engines to understand and rank your pages. [ ![](/build/images/lets-talk-peoples.png) Let's Talk ](/contact) ![Lagan Building Solutions homepage showing a modern house with Welsh slate roofing, product highlights, and a slate tile gallery.](https://eyekiller.s3-assets.com/services/hero/_1034x1162_fit_center-center_none/43108/technical-seo-hero-main-image.webp) ![A person holds a smartphone displaying a product page for a 3-ton forward tip dumper, featuring an image, specs, and a call to action.](https://eyekiller.s3-assets.com/services/hero/_1034x1162_fit_center-center_none/43109/technical-seo-hero-secondary-image.webp) ## From Search to Organic Success Search engines rank more than just content—they rank code, structure and speed. Technical SEO is the backbone of high-performing websites, laying the groundwork for exceptional user experiences and long-term search success. From crawlability and indexing to mobile performance and Core Web Vitals, we identify and fix hidden issues that impact visibility. Delivered as part of a full website project or as a standalone service, our Technical SEO ensures your site is optimised from the inside out—unlocking sustainable growth and maximising Return on Investment (ROI). ![A collage showing the Balloo Hire and Lagan Building Solutions websites, alongside SEO data visuals including sitemap coverage, crawl depth, and internal link metrics.](https://eyekiller.s3-assets.com/services/Technical-SEO/_1650x1280_fit_center-center_none/43112/technical-seo-text-media-image.webp) ## Foundations for SEO Success Google uses more than 200 ranking factors to determine where your site appears in search results. These technical foundations are built to perform across every one that matters, driving visibility, engagement, and customer acquisition. - ### Maximise Search Visibility Ensure your website is fully crawlable and indexable by search engines, unlocking more opportunities for your content to rank. - ### Improve Core Web Vitals Optimise for Google’s Core Web Vitals. Covering load speed, interactivity and visual stability to enhance both usability and search performance. - ### Optimised Site Structure Create a logical, well-structured site hierarchy that improves navigation for users and crawlability for search engines. - ### Enhance Mobile Usability Deliver seamless mobile-first experiences by ensuring fast, responsive, and user-friendly pages that meet Core Web Vitals criteria. - ### Eliminate Hidden Barriers Identify and resolve behind the scenes issues. Fix crawl errors, slow loading assets and broken links that can undermine rankings and user trust. - ### Future-Proof Your Platform Build a robust, standards compliant technical foundation that adapts to evolving search algorithms and usability expectations. ## Everything Your Website Needs to Rank Our Technical SEO services deliver the tools and solutions your website needs to perform seamlessly for both users and search engines. - ### Core Web Vitals Optimisation We improve your site’s Core Web Vitals by enhancing load times, interactivity, and visual stability to meet Google’s performance benchmarks and boost user experience. - ### SEO Focused Website Migrations Whether you're replatforming or launching a new site, we ensure a seamless SEO transition by preserving rankings, redirecting authority, and avoiding common visibility pitfalls. - ### Site Structure & Architecture We help you build a scalable, search friendly site architecture that improves crawl efficiency, enhances internal linking, strengthens content hierarchy, and guides users intuitively. - ### Implementation & Fixes We can action technical improvements directly or work with your in-house team, resolving crawl errors, broken links, duplicate content, performance issues, accessibility barriers, and more. - ### Technical SEO Audits We conduct in-depth audits to uncover issues related to site speed, structure, crawlability, accessibility, and indexation, identifying what’s holding your performance back. - ### Google Consent Mode V2 Expertise We're experts in rolling out Google Consent Mode V2 with CookieYes, our chosen CMP (Consent Management Platform). We'll ensure you're up to speed with all relevant GDPR, Cookie Privacy, and Consent Mode updates across all tools. > ### Visionary Design Meets Technical SEO Expertise > > "Eyekiller deliver visionary design, technical competence, SEO expertise and excellent project management to create best of breed websites. A dedicated team of professionals that we would wholeheartedly recommend." ![Liane Goldring logo](https://eyekiller.s3-assets.com/reviews/Liane-Goldring-Mahlatini.png)Liane Goldring, **[Mahlatini](https://eyekiller.com/work/mahlatini)** ## Driving Improvement With Technical SEO, we build high performing websites. From optimised site architecture to seamless performance, these case studies show how we create scalable, search-friendly sites that deliver lasting results. - [ Awwwards Nominee ### Mahlatini Transforming a luxury travel brand with premium design, seamless functionality and intelligent UX. ](https://eyekiller.com/work/mahlatini) - [ ![The Point Theatre Featured Video Poster](https://eyekiller.s3-assets.com/videos/poster/The-Point-Theatre-Featured-Video-Poster.jpg) ### The Point Theatre Unifying two cultural venue websites for Eastleigh Borough Council with Spektrix integration. ](https://eyekiller.com/work/the-point-theatre-eastleigh) - [ ![Lagan Building Solutions homepage shown over a poolside backdrop, featuring a large illuminated house at dusk and the tagline on screen.](https://eyekiller.s3-assets.com/work/featured-image/Lagan-Building-Solutions-Featured-Image.jpg) **1k** Conversions in 6 Months ### Lagan Building Solutions Developing a content-rich website showcasing the leading natural building materials supplier. ](https://eyekiller.com/work/lagan-building-solutions) - [ ![CosyRoof webpage showing ‘Why CosyRoof?’ header, a conservatory roof conversion section with image, and an advantages section below.](https://eyekiller.s3-assets.com/work/featured-image/Cosy-Roof-Featured-Image.jpg) **25%** Increase in Conversions ### Cosy Roof Driving high-quality leads with a performance-focused website for the conservatory roof specialist. ](https://eyekiller.com/work/cosy-roof) - [ ![Balloo Hire homepage with a dumper hire banner, equipment category icons, and project inspiration images on a construction backdrop.](https://eyekiller.s3-assets.com/work/featured-image/Balloo-Hire-Featured-Image.jpg) **400%** Increase in Enquiries (YoY) ### Balloo Hire Driving online success through website and digital for Northern Ireland’s largest hire equipment provider. ](https://eyekiller.com/work/balloo-hire) - [ ![Woodfloor Warehouse webpage displayed over a wooden floor, showing product categories, room examples, and a bright, clean navigation bar.](https://eyekiller.s3-assets.com/work/featured-image/Woodfloor-Warehouse-Featured-Image.jpg) **77%** Increase in Online Revenue ### Woodfloor Warehouse Replatforming a market-leading flooring brand to an enterprise-level ecommerce solution. ](https://eyekiller.com/work/woodfloor-warehouse) [See All Work](/work) ## The Complete Solution From strategic planning, UX/UI design, and development to SEO optimisation, launch, and ongoing support—we deliver a seamless, end-to-end solution tailored for your success. - ### 1. Discovery & Strategy We start by deeply understanding your objectives, audience, and market, creating a strategic foundation for a website designed to deliver real results. - ### 2. UX/UI Design Tailored layouts, intuitive interfaces, and engaging visuals designed to reflect your brand, captivate users, and drive conversions—no cookie-cutter templates here. - ### 3. Responsive Website Build Deliver seamless, responsive experiences across all devices—ensuring your website is accessible, user-friendly, and performs flawlessly, wherever your audience finds you. - ### 4. Development & Integration We build high-performing, scalable websites with a user-friendly CMS, seamlessly integrating APIs, CRMs, and essential tools for smooth functionality. - ### 5. Performance & Technical SEO We optimise every aspect of your website for speed, responsiveness, and SEO performance—enhancing user experience, boosting search rankings, and driving organic growth. - ### 6. Ongoing Optimisation & Support Your website is a long-term asset—we provide monitoring, enhancements, and proactive support with personalised service and fast response times to ensure sustained success. - 23+ years experience - 23+ years experience ## Why Choose Eyekiller? For more than two decades, we've been dedicated to successfully delivering, supporting and growing significant digital projects for high-profile organisations throughout the UK, Ireland and North America. - ### Results-Driven We deliver results-driven websites that align with your organisation's specific needs and strategic objectives. - ### Experienced Team In-house team of 19+ talented UX/UI Designers, Strategists, Developers, and Digital Marketers. - ### Quality Assurance We take immense pride in our work, ensuring the highest quality product and best practices in everything we do. - ### Support & Aftercare We pride ourselves on delivering highly responsive support long after your website has been launched. ![](/build/images/lets-talk-peoples.png)Let's Talk ## Frequently Asked Questions Get answers to your burning questions about Technical SEO. Learn how it can help your business grow. Our FAQs provide valuable insights into the process, benefits, and best practices. [Ask us a question](https://eyekiller.com/frequently-asked-questions) What is technical SEO, and why is it important? Technical SEO ensures your website is structured, optimised, and free from errors that could hinder search engines from understanding or ranking it. It’s the backbone of [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation), supporting all other efforts to improve visibility and traffic. What is the difference between SEO and technical SEO? [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation) is a broad strategy focused on improving your website’s visibility in search engine results through content, keywords, backlinks, and optimisation. [Technical SEO](https://eyekiller.com/services/technical-seo) is a subset of that strategy, focusing specifically on behind-the-scenes elements like site speed, mobile-friendliness, crawlability, and indexation. While SEO drives content and visibility, technical SEO ensures search engines can access, understand and rank your site effectively. How do you manage SEO during a website migration? We follow a proven [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation) migration checklist—using 301 redirects, strategic URL mapping, crawl testing, and post-launch monitoring to minimise disruption and maintain search visibility throughout the transition. How does technical SEO affect site performance? Technical SEO directly impacts site performance by addressing issues like slow loading times, broken links, and unoptimised images. These improvements enhance [User Experience](https://eyekiller.com/services/user-experience-design) and boost search rankings. How does development impact technical SEO? Development affects critical aspects of your site, including speed, mobile responsiveness, and [accessibility](https://eyekiller.com/services/accessible-website-design). A well-developed site creates a strong foundation for [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation), ensuring search engines and users have a seamless experience. What’s included in a technical seo audit? Our audits cover site speed, crawlability, mobile performance, Core Web Vitals, indexation, site structure, and more. We provide a detailed, prioritised action plan tailored to your site. Can you work with our in-house team, or do you handle the technical fixes? We’re flexible. Our team of developers and [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation) specialists can fully manage the technical implementation, or we can collaborate closely with your in-house developers or marketing team. Either way, we provide clear technical guidance and ensure every fix is carried out to the highest standard—without adding extra strain on your team. Can you audit and fix an existing website without a full rebuild? Absolutely. We offer standalone Technical SEO audits and implementation services to optimise your current site—no full redesign required. Will Technical SEO improvements boost my rankings immediately? Some improvements, like fixing crawl errors or improving speed, can have quick results. Others contribute to long-term gains by strengthening your site’s technical foundation for search. [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation) can be a slow process and it can take weeks or months to see major benefits. Eyekiller offer monthly reporting to help you keep track of SEO activity and what improvements are being seen so you can be sure of the value of the work, even if it can be slow to start. ## Explore More Bold ideas. Smarter strategies. Game-changing results. Let’s unlock your businesses' full online potential. ### Design We create exceptional digital experiences that attract audiences, build trust, and inspire action—no matter the industry. - [Discovery](https://eyekiller.com/services/discovery) - [Web Design](https://eyekiller.com/services/web-design) - [User Experience Design](https://eyekiller.com/services/user-experience-design) - [Accessible Design](https://eyekiller.com/services/accessible-website-design) ### Build Our scalable, future-ready platforms are designed to adapt, integrate and perform, supporting organisations of every size and sector. - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Spektrix Integration](https://eyekiller.com/services/spektrix-integration) - [Shopify Development](https://eyekiller.com/services/shopify) - [Technical SEO](https://eyekiller.com/services/technical-seo) ### Grow With strategy, SEO and data-led marketing, we help organisations in Northern Ireland, the UK and Ireland expand their reach, strengthen loyalty and compete on a global stage. - [Paid Advertising (PPC)](https://eyekiller.com/services/paid-advertising) - [Search Engine Optimisation](https://eyekiller.com/services/search-engine-optimisation) - [Digital Marketing](https://eyekiller.com/services/digital-marketing) - [Content Strategy](https://eyekiller.com/services/content-strategy) - [Social Media](https://eyekiller.com/services/social-media) ### SEO Strategies & Website Optimisation Insights Explore expert tips, best practices, and advanced strategies for optimising your website’s SEO to enhance visibility, drive organic traffic, and improve search engine rankings. - [ ![Illustration of a Google search results page with a rising graph icon, symbolising SEO performance and improved search rankings.](https://eyekiller.s3-assets.com/blog/featured-images/_1040x1040_fit_center-center_none/1896/where-does-website-traffic-ranks-on-google.webp) #### Where Does My Website Rank on Google? How to Check Check your website’s Google ranking with this easy step-by-step guide. ](https://eyekiller.com/blog/where-does-my-website-rank-on-google-how-to-check) - [ ![Illustration of a website performance report showing a score of 98 and Core Web Vitals metrics: LCP, FID, and CLS, with graphical bars indicating performance.](https://eyekiller.s3-assets.com/blog/featured-images/_1040x1040_fit_center-center_none/14588/Performance-blog-main-image_2025-01-17-113056_oifg.webp) #### 5 Factors Affecting Website Performance To improve website performance, you first need to identify what is slowing your site down and what you can optimise to speed things up. ](https://eyekiller.com/blog/5-factors-affecting-website-performance) - [ ![Arts council of northern ireland webpage layout showcasing art with text and menu icons.](https://eyekiller.s3-assets.com/blog/featured-images/_1040x1040_fit_center-center_none/4266/arts-council-accessible-website-featured-image.webp) #### Accessible Websites: Arts Council of Northern Ireland Thoughtful design, best practices, and inclusive technology create websites accessible to all. ](https://eyekiller.com/blog/accessible-websites-arts-council-of-northern-ireland)