--- title: St Margarets of Scotland Hospice date: 2024-10-31T10:34:00+00:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/work/st-margarets-of-scotland-hospice" section: Work --- # St Margarets of Scotland Hospice Delivering a website that promotes care services and drives vital fundraising for Scotland’s largest hospice. ![St Margaret’s Hospice website mockup showing warm caregiver–patient imagery, with clear top navigation for services, stories, and donations.](https://eyekiller.s3-assets.com/work/featured-image/St-Margarets-Hospice-Main-Image.jpg) **Not For Profit** ## Compassionate Digital Journey We designed and developed an inclusive and future-proof website for St Margaret of Scotland Hospice, Scotland’s oldest and largest hospice. The new platform reflects their mission to deliver compassionate care, while enabling patients, families, donors, and volunteers to access services, support fundraising campaigns, and engage with ease—especially during the most difficult times. Every element was carefully considered to ensure a calm, accessible and emotionally supportive digital experience that honours the Hospice’s values and legacy. [Visit Website ](https://www.smh.org.uk/) ### Project Highlights - **Blended heritage and warmth** through modern, emotionally resonant design - Prioritised **task-based journeys** to support key user actions - Designed an **emotive timeline** showcasing the Hospice’s legacy - **Empowered the in-house team** with a user-friendly Craft CMS platform - Integrated Craft Commerce to streamline **online donations** ![St Margaret’s of Scotland Hospice website page showing in-patient care, counselling and pastoral care services.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/38357/St-Margarets-Hospice-Image-1.webp) ![Smiling hospice sister seated outdoors in the hospice garden.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/38358/St-Margarets-Hospice-Image-2.webp) ![St Margaret’s of Scotland Hospice mobile screens showing menu, donation and in-patient care pages.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/38359/St-Margarets-Hospice-Image-3.webp) ## Behind the Build We began with deep audience research using stakeholder workshops and Google Analytics data to understand user needs across multiple groups—from patients and families to healthcare professionals and volunteers. These insights shaped a streamlined, intuitive experience that promotes engagement, reduces friction, and empowers users to take meaningful action. The site was built on [Craft CMS](https://eyekiller.com/services/craft-cms-agency), ensuring security, flexibility, and ease of use for internal teams. Our custom donation solution leverages Craft Commerce, with campaign features such as Light Up a Life prominently featured to drive conversions. [Accessibility](https://eyekiller.com/services/accessible-website-design) best practices—including keyboard navigation and colour contrast—ensure the site is inclusive to all, with ongoing enhancements planned as part of our continued partnership. [ ![Hand holding a smartphone displaying a Google Ad Grants page. The screen explains how nonprofits can use Google search ads to raise awareness, attract donors, and recruit volunteers.](https://eyekiller.s3-assets.com/blog/Inline_Content_Images/Google-Ad-Grants-for-Charities-Nonprofits/_400x400_fit_center-center_none/21819/Google-Ads-Grants-Main-Image.webp) From Our Blog### Google Ad Grants for Charities & Nonprofits Google Ad Grants empowers 1M+ non-profits globally to create campaigns that help to reach their goals. ](https://eyekiller.com/blog/google-ad-grants-for-charities-nonprofits) ![St Margaret’s of Scotland Hospice impact section highlighting care, funding and volunteers.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/38360/St-Margarets-Hospice-Image-4.webp) ## Project Services - [Discovery](https://eyekiller.com/services/discovery) - [User Experience Design](https://eyekiller.com/services/user-experience-design) - [Web Design](https://eyekiller.com/services/web-design) - [Accessible Design](https://eyekiller.com/services/accessible-website-design) - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Technical SEO](https://eyekiller.com/services/technical-seo) ![Make your dedication donation page on the St Margaret’s of Scotland Hospice website.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/38361/St-Margarets-Hospice-Image-5.webp) ![Close up of hands holding](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/38362/St-Margarets-Hospice-Image-6.webp) ### More Good Stuff - [ ![Arts Council of NI website mockup featuring a headline about placing art at the heart, with images of performers and cultural events.](https://eyekiller.s3-assets.com/work/featured-image/Arts-Council-of-NI-Featured-Image_2025-03-27-114234_gffy.jpg) ### Arts Council of Northern Ireland Advancing accessibility and engagement with intuitive design, inclusivity, and innovation. ](https://eyekiller.com/work/arts-council-of-northern-ireland) - [ ![The Point Theatre Featured Video Poster](https://eyekiller.s3-assets.com/videos/poster/The-Point-Theatre-Featured-Video-Poster.jpg) ### The Point Theatre Unifying two cultural venue websites for Eastleigh Borough Council with Spektrix integration. ](https://eyekiller.com/work/the-point-theatre-eastleigh) - [ ![Hand holding smartphone displaying Bangor Foodbank website with headline 'From Crisis to Stability' and an image of two people talking.](https://eyekiller.s3-assets.com/work/Bangor-Foodbank/Bangor-Foodbank-Featured-Image.jpg) ### Bangor Foodbank & Community Support Helping a trusted local community charity reach more people with digital simplicity. ](https://eyekiller.com/work/bangor-foodbank-and-community-support)