Discovery
Success Begins with Strategy
Our Discovery process turns your vision into a clearly defined project scope, ensuring clarity, direction, and a solid foundation for success.
Set Your Website Up for Success
For organisations embarking on new website projects or digital transformations, a clear strategy is essential. The Discovery process helps define goals, user needs, and requirements before development, assessing feasibility and laying the foundations for a scalable digital presence. With a structured approach, every decision is informed, aligned, and built for long-term success.
Turning Vision into Strategy
By collaborating with stakeholders and conducting in-depth research, our Discovery process bridges vision with strategy to minimise risks, maximise opportunities and ensure project success.
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Deeper Audience Understanding
Gain valuable insights into your target audience to create meaningful, engaging experiences that meet their needs.
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Strategic Direction
Define a clear, well-structured project scope that aligns business goals, user needs, and technical requirements from the outset.
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Risk Reduction
Validate ideas early and choose the right technology and approach to reduce risk and ensure long-term project success.
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Competitive Edge
Uncover valuable, data-driven opportunities to stand out, outperform competitors, and strengthen your digital market position.
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Maximised Budget & Resources
Plan effectively and address key challenges early to maximise efficiency, reduce waste, and make the most of your investment.
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A Defined Roadmap
Receive a clear, structured, and actionable plan that keeps your project focused, aligned, and moving in the right direction.
A Game-Changer for Our New Website
"Eyekiller’s Discovery phase was outstanding. Their collaborative approach and deep understanding of our business helped define clear strategic objectives for our website. With their expertise in Information Architecture and prototyping, they built a tailored foundation for success ahead of design and development. After multiple failed attempts with other agencies, I’m thrilled to have found Eyekiller—they’re a fun team to work with and deliver outstanding results!"
JD Conroy, American Classic Tours
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114% More Users Converted
Grand Opera House
Enabling a standout user experience with flexible design and powerful Spektrix integration.
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Awwwards Nominee
Mahlatini
Transforming a luxury travel brand with premium design, seamless functionality and intelligent UX.
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Arts Council of Northern Ireland
Advancing accessibility and engagement with intuitive design, inclusivity, and innovation.
Eliminate The Guesswork
Our structured process ensures a project starts with clarity and strategy, with tailored steps that transform your vision into an actionable plan.
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Stakeholder Collaboration
We work closely with key stakeholders to understand your goals, challenges, and vision, ensuring alignment from the start.
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Research & Analysis
We conduct data analysis, user research, and assess market trends and competitors to uncover insights shaping a high-impact strategy.
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Information Architecture (IA)
We structure content and user journeys to create a seamless, intuitive experience that meets both commercial and user needs.
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Technical Scoping
We define the right technology, functionality, integrations, and infrastructure to future-proof your website and ensure long-term success.
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Low-Fidelity Wireframes
We create low-fidelity wireframes to conceptualise user flows and custom functionality, ensuring clarity before design.
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Statement of Work (SOW)
We deliver a clear, structured plan outlining the project scope, ensuring transparency, feasibility, and smooth execution.
- 22+ years experience
Why Choose Eyekiller?
Here’s why organisations trust us to lead their Discovery projects.
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Specialist Expertise
With years of experience in digital strategy, UX, and technical planning, we deliver innovative, actionable solutions tailored to your goals.
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Collaborative Approach
We work closely with your team and stakeholders to fully understand your vision, aligning business objectives with user needs.
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Transparent Process
With structured timelines, clear milestones, and open communication, we keep you informed, involved, and confident at every stage.
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Proven Methodology
Our process blends research, IA, technical scoping, strategic planning, and insights to ensure informed decisions and project success.
Frequently Asked Questions
Wondering how Discovery can make a difference for your organisation? Here’s what people often ask us.
Discovery is a strategic planning phase that identifies opportunities, validates strategies, and defines project scope before full-scale implementation. It reduces risk, saves time and resources, and ensures a well-informed approach for successful outcomes.
Yes, Discovery is an integral part of Eyekiller's end-to-end website design and development process. It ensures a strategic foundation by defining goals, user needs, and technical requirements before moving into Website Design and Website Development. This phase helps mitigate risks, streamline the project, and align every decision with your business objectives.
The timeline varies based on project complexity. We’ll work closely with you to define a clear schedule that fits your needs.
Yes, our market analysis identifies industry trends, competitor strengths and weaknesses, and opportunities to differentiate your brand.
The specific deliverables depend on the project’s scope and requirements. However, they may include audience insights, information architecture (IA), technical scoping, low-fidelity wireframes, and a Statement of Work (SOW) outlining the full project scope and recommendations.
Even with a plan in place, Discovery helps validate assumptions, refine strategies, and identify potential gaps—ensuring your project is built on a solid foundation.
Yes, Discovery can be conducted as an independent service to assess project feasibility or as the first stage of a full website project. The output can also be used to formalise requirements for a tender process or Request for Quotation (RFQ), ensuring a clear and structured brief for potential vendors.
Explore More
Bold ideas. Smarter strategies. Game-changing results. Let’s elevate your brand and unlock its full potential.
Design
We create stunning, user-friendly websites that engage visitors, build trust, and turn interest into action.
Build
We develop high-performing, scalable solutions that work seamlessly for your goals and your customers.
Grow
We help you attract, engage, and convert customers with data-driven marketing that delivers results.