Carson McDowell

Delivering the website for a leading law firm that drives engagement and attracts top talent.

Corporate

Elevating Legal Engagement

As Northern Ireland’s largest independent law firm, Carson McDowell required a complete redesign of its website to align with evolving commercial goals. Eyekiller delivered a dynamic and scalable platform focused on increasing brand awareness, supporting stakeholder engagement and positioning the firm as a thought leader. The website now plays a vital role in lead generation, recruitment and strategic communications.

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Project Highlights

Built a robust website for business growth
Positioned Carson McDowell as industry thought leaders through a content-led strategy
Enabled effortless lead generation by making it easy to contact the right legal expert
Showcased the firm’s culture to support talent acquisition
Designed with full GDPR compliance and best practice

Next-Level Legal

Carson McDowell’s new website was developed to serve as the digital backbone of their long-term business strategy. Our approach focused on UX that prioritises clarity, confidence and accessibility for a diverse audience across the commercial, public and third sectors. Content is carefully structured to guide prospective clients, current stakeholders and job seekers through intuitive journeys that support key goals including conversion, education and recruitment.

Behind the scenes, the platform is powered by a scalable, secure CMS that enables the in-house team to easily manage content and create landing pages. Built with speed and search performance in mind, the website adheres to Technical SEO best practices. A strong focus on compliance, including full GDPR alignment, ensures the platform meets the highest legal and professional standards.