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Leeburn Financial

Designing a confidence-inspiring lead generation website for established financial planning advisors.

Leeburn Financial Main Image
Corporate

Confidence-led Redesign

Leeburn Financial is a family-owned Chartered Financial Planning firm, established in 1991. Led by brothers Stuart and Graeme, the team partnered with Eyekiller to refresh their digital presence. The goal was to launch a contemporary website that would showcase their expertise, resonate with their target audiences, and convert traffic into high-quality leads.

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Project Highlights

  • Refreshed website for a more modern and trustworthy feel
  • Lead-generating site that speaks directly to audience needs
  • Developed user journeys based on distinct customer groups
  • Showcased impressive credentials through team bios, case studies and services
  • Built with Craft CMS for easy in-house content updates

Confidence by Design

To ensure the site resonated with Leeburn’s target audience, we carried out in-depth research into their user personas and behaviours. Collaborating closely with the Leeburn team, we structured the site around clear calls-to-action and value-led content. We also helped refine their messaging to emphasise trust, transparency, and the value of working with a Chartered, independent firm.

Craft CMS was selected for its flexibility, intuitive content management, and long-term scalability. The site performs seamlessly across devices and is fully optimised for Technical SEO. Case studies and modular content were designed for easy updates. This supports long-term lead generation and a consistent brand presence.

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Project Services

Over a Decade of Trust

"Eyekiller has been undertaking work for our business for over 10 years. They are first class, we would highly recommend them without hesitation."

Graeme Leeburn, Leeburn Financial

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