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Van Morrison

Delivering a standout website and ongoing digital marketing strategy for a global music icon.

434% Increase in Instagram Reach

434% Increase in Instagram Reach
Arts & Culture

Experience Timeless Artistry

Eyekiller’s website for legendary singer-songwriter Sir Van Morrison — the Grammy-winning artist behind Brown Eyed Girl and Moondance — redefines how global audiences engage with his music. Reflecting a prolific legacy and frequent new releases, the site evolves constantly. Exile Productions wanted a platform to showcase Van’s catalogue and give fans a space to connect, explore, and share.

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Project Highlights

  • Designed a flexible, modular layout to support evolving content
  • Integrated Craft CMS to easily manage news, tour dates, and releases
  • Developed a bespoke fan wall to boost engagement
  • Delivering an ongoing digital marketing strategy to grow fan engagement and promote new music

Legacy Amplified

Behind the scenes, we built a flexible Craft CMS that empowers the team to update content in harmony with new releases, tour dates, and fan activity. Our modular system makes curation intuitive, while Search Engine Optimisation (SEO) best practices and continuous performance optimisation keep the site fresh, discoverable, and fan-ready.

We also manage an ongoing content calendar and produce creative assets across Van Morrison’s social media channels, which have a combined audience of over 1 million followers across Instagram, Facebook and X. In parallel, we plan and design targeted email marketing campaigns to amplify new releases and drive fan engagement.

Project Services

Creativity Meets Results

“Working with Eyekiller has been incredible! Their team combines creativity with strategic insight to deliver exceptional, results-driven work. Highly professional, communicative, and always exceeding."

Joe Donaldson, Van Morrison

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