--- title: Grand Opera House date: 2024-10-31T10:34:00+00:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/work/grand-opera-house" section: Work --- # Grand Opera House Enabling a standout user experience with flexible design and powerful Spektrix integration. **114%** More Users Converted ![Grand Opera House website displayed on mobile phone showcasing Shrek the Musical.](https://eyekiller.s3-assets.com/work/hero-image/Grand-Opera-House-Main-Image.jpg) **114%** More Users Converted **Arts & Culture** ## A Stage for Everyone We partnered with Northern Ireland’s premier theatre to create an inclusive digital experience that honours its rich heritage and expands audience engagement. The new website is accessible, visually immersive and future-focused, establishing the Grand Opera House as a modern cultural icon. Post-launch feedback has been overwhelmingly positive, with users praising its usability and visual impact, and the streamlined booking journey has driven a measurable increase in ticket sales. [Visit Website ](https://www.goh.co.uk/) ### Project Highlights - Designed an **accessible**, **mobile-first** experience that delivers seamless functionality - **Optimised** **UX** with clear journeys, focusing on navigation and audience needs. - Provided full editorial control with **Craft CMS** - Integrated **Spektrix API** for seamless bookings, aligned with the brand and built to scale ![Grand Opera House event listings page featuring a grid of show posters, dates, and filters under a ‘What’s On’ header.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/36422/Grand-Opera-House-Grid-Image-1-new.webp) ![Grand Opera House auditorium](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/33673/Grand-Opera-House-Grid-Image-2.webp) ![Three mobile event posters, Shrek the Musical, Now That’s What I Call a Musical, and The Wizard of Oz, displayed over a blurred theatre audience background.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/36423/Grand-Opera-House-Grid-Image-3-new.webp) ## Experience Reimagined From the outset, we adopted a user-centric design philosophy, prioritising [accessibility](https://eyekiller.com/services/accessible-website-design), mobile responsiveness, and ease of use across all devices. Every interaction was carefully considered, with low-fidelity wireframes evolving into a rich and immersive visual interface that reflects the theatre’s creative vibrancy and historical grandeur. The result is a digital presence that engages both long-time patrons and new audiences. On the technical side, we implemented a tailored [Craft CMS](https://eyekiller.com/services/craft-cms-agency) setup to support editorial flexibility and future growth. The site meets WCAG AA accessibility standards and is underpinned by [Technical SEO](https://eyekiller.com/services/technical-seo) best practices. A powerful [Spektrix](https://eyekiller.com/services/spektrix-integration) CRM integration streamlines the customer booking journey while maintaining full visual and brand consistency. [ ![Collage of event ticketing website interfaces, showing pages for event listings, ticket selection, and mobile booking, highlighting a platform with over five site designs.](https://eyekiller.s3-assets.com/blog/featured-images/_400x400_fit_center-center_none/14274/How-to-optimise-your-arts-and-theatre-website-for-ticket-sales.webp) From Our Blog### How to Optimise Your Arts & Theatre Website for Ticket Sales A well-designed & optimised website can elevate your brand, streamline operations & boost revenue. ](https://eyekiller.com/blog/how-to-optimise-your-arts-theatre-website-for-ticket-sales) ![Mobile screens showing Shrek the Musical ticket selection, seat map, and filter options.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/33675/Grand-Opera-House-Grid-Image-4.webp) ![Grand Opera House lobby featuring a spiral light fixture, café seating, and people chatting and moving between floors.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/33676/Grand-Opera-House-Grid-Image-5.webp) ## Project Services - [Discovery](https://eyekiller.com/services/discovery) - [User Experience Design](https://eyekiller.com/services/user-experience-design) - [Web Design](https://eyekiller.com/services/web-design) - [Accessible Design](https://eyekiller.com/services/accessible-website-design) - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Spektrix Integration](https://eyekiller.com/services/spektrix-integration) - [Technical SEO](https://eyekiller.com/services/technical-seo) ![Grand Opera House Shrek the Musical webpage displayed over a theatre box setting with ornate décor and seated patrons.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/36424/Grand-Opera-House-Grid-Image-6-new.webp) > ### Skilled Team, Outstanding Delivery > > “Their passion and skill shines through in each interaction and their dedication to our project ensured that the final product went beyond expectation." ![Jen Rea, Grand Opera House logo](https://eyekiller.s3-assets.com/reviews/Jen-Rea-Grand-Opera-House.jpg)**Jen Rea, Grand Opera House** ### More Good Stuff - [ ![The Point Theatre Featured Video Poster](https://eyekiller.s3-assets.com/videos/poster/The-Point-Theatre-Featured-Video-Poster.jpg) ### The Point Theatre Unifying two cultural venue websites for Eastleigh Borough Council with Spektrix integration. ](https://eyekiller.com/work/the-point-theatre-eastleigh) - [ ![Symphony Space webpage with bold event cards, speaker portraits, auction and film highlights, top navigation, and a vibrant ‘Join Us’ banner.](https://eyekiller.s3-assets.com/work/featured-image/Symphony-Space-Featured-Image.jpg) **41%** Increase in Online Sales ### Symphony Space Set the stage for a new era with a Spektrix integrated website for a celebrated New York theatre. ](https://eyekiller.com/work/symphony-space) - [ ![Lyric Theatre homepage showing two actors onstage with the headline ‘Experience the thrill of live theatre’ and show listings below.](https://eyekiller.s3-assets.com/work/featured-image/Lyric-Theatre-Featured-Image-New.jpg) **20%** Increase in Revenue ### Lyric Theatre Unveiling an audience-first experience with Spektrix integration for the leading producing theatre. ](https://eyekiller.com/work/lyric-theatre)