---
title: Echlinville Distillery
date: 2024-10-31T10:34:00+00:00
author: Chris McAlonan
canonical_url: "https://eyekiller.com/work/echlinville-distillery"
section: Work
---
# Echlinville Distillery

Creating a authentic website and digital marketing to drive ecommerce, bookings and brand awareness.

 

 

  

 

 

 

 

   **Food &amp; Drink** 

## A Platform for Brand Expansion

Echlinville Distillery, Ireland’s first farm distillery, produces a portfolio of premium, award-winning spirits including Jawbox Gin, Dunville’s Irish Whiskey and Weavers. With bold ambitions for international growth, Echlinville partnered with Eyekiller to create a bespoke website that brings its rich heritage to life, showcases its growing brand portfolio, and supports global ecommerce. The platform also enables distillery tour and event bookings, including limited-edition whiskey releases.

 [Visit Website ](https://www.echlinville.com/) 

### Project Highlights

- Showcased 400-year heritage through **immersive storytelling** and rich, evocative visuals
- Delivered an **ecommerce platform** for both product and distillery tour bookings
- Tailored **POS solution** to unify in-store and online retail
- Created a content hub to support **brand engagement**
- Ongoing **digital marketing strategy support** to power targeted campaigns

 

 

   ![Echlinville Distillery brand portfolio including whiskey, gin and spirits.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37990/Echlinville-Distillery-Image-1.webp)   ![Gin cocktail with ice and fresh mint being stirred.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37991/Echlinville-Distillery-Image-2.webp)   ![Jawbox Classic Dry Gin product page displayed over distillery barrels.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/37992/Echlinville-Distillery-Image-3.webp)  

 

  ## From Field to Glass

 

Every element of the website was designed to reflect Echlinville’s ‘field to glass’ philosophy. Rich imagery of copper stills, oak barrels and moody cellars evokes a sense of craftsmanship and tradition. In contrast, the cocktail recipe section adds a modern, lifestyle-driven edge that supports product discovery and audience engagement.  
  
The website gives Echlinville full control of content and commerce, with secure, scalable ecommerce functionality, a custom web-based POS application for in-store sales, and [Technical SEO](https://eyekiller.com/services/technical-seo) best practices to drive visibility and performance. Eyekiller also provides ongoing digital marketing support across [Paid Advertising](https://eyekiller.com/services/paid-advertising), content marketing, email campaigns and [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation) to drive continuous growth.

 

 

 

 

    ![Echlinville Distillery online shop displaying Irish whiskey products.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/37993/Echlinville-Distillery-Image-4.webp)  

 

  ## Project Services

 

- [Discovery](https://eyekiller.com/services/discovery)
- [Web Design](https://eyekiller.com/services/web-design)
- [User Experience Design](https://eyekiller.com/services/user-experience-design)
 
- [Website Development](https://eyekiller.com/services/website-development)
- [Technical SEO](https://eyekiller.com/services/technical-seo)
- [Digital Marketing](https://eyekiller.com/services/digital-marketing)
 
 

 

 

    ![Tour and tipple section featuring Jawbox Classic Dry Gin.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37994/Echlinville-Distillery-Image-5.webp)   ![Bottle of Echlinville Irish Potato Vodka beside a served vodka drink.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37995/Echlinville-Distillery-Image-6.webp)   ![Two bottles of Echlinville The Beginning Irish whiskey.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37996/Echlinville-Distillery-Image-7.webp)   ![Illustrated botanicals used in gin production.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37997/Echlinville-Distillery-Image-8.webp)  

 

   > ### Understood Our Vision Clearly
> 
> “Eyekiller perfectly understood our brief and delivered a website that exceeded expectations — on time and within budget. The team was professional, responsive and a pleasure to work with from start to finish."

  ![Anne-Marie Clarke, Echlinville Distillery logo](https://eyekiller.s3-assets.com/reviews/Anne-Marie-Clarke-Echlinville-Distillery.jpg)**Anne-Marie Clarke, Echlinville Distillery**

 

   

 

    

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