Welcome to Westeros
Situated at the Linen Mill Studios in Banbridge, Northern Ireland, the Game of Thrones Studio Tour stands as the only official tour of its kind, attracting a global audience. The task of creating an immersive online presence was awarded to Eyekiller, with the objective to encapsulate the visitor experience authentically and support the tour's commercial ambitions. The main goal of redesigning the Game of Thrones Studio Tour website was to improve user interaction, thereby increasing bookings and elevating engagement with the brand in a manner that reflects the grand and immersive essence of the tour itself.
Launch Project
Immersive Design Narrative and User Experience
The Game of Thrones Studio Tour website is designed to be rich and immersive, capturing the epic essence of Westeros and bringing it to life for users. The design elements reflect the grandeur and detail of the show's settings, from the imposing Iron Throne to the icy expanses beyond the Wall. This visual richness serves as the starting point of a magical journey into the world of Game of Thrones, providing fans with an experience that mirrors the on-site tour's epicness.
Content Management with Craft CMS
The Game of Thrones Studio Tour website utilises a robust Craft CMS Content Management System, which serves as the cornerstone of the team’s digital infrastructure. Craft CMS is an open-source platform designed to prioritise content management, making it ideal for content-rich sites like the Studio Tour. This CMS offers reliability, extensibility, scalability, and SEO optimisation, ensuring that the website can grow and evolve to meet future demands.
Online Conversions and Return on Investment
The finished website is not just visually stunning but also strategically designed for online conversion and delivering a substantial return on investment (ROI) for all stakeholders. The intuitive navigation ensures users can easily explore different sections, from tour details to merchandise. Engaging content, including high-quality images, videos, and interactive elements, keeps users engaged and excited about their visit. Additionally, strategically placed calls to action encourage users to book their tour, purchase merchandise, or explore further content.
Gateway Ticketing Integration
A standout aspect of the Game of Thrones Studio Tour website is seamless booking system integration. The front-end design combines the aesthetic elements of the show with modern web design practices, ensuring both beauty and functionality. The booking system, integrated through Gateway Ticketing Systems, provides a smooth and hassle-free experience for users, allowing them to book tickets and plan their visit effortlessly.
Enhancing the Booking Experience
Ensuring trust throughout the booking process is crucial for the Game of Thrones Studio Tour website. The integration of various trust signals reassures users and enhances their confidence in the booking process. Key trust signals include SSL encryption and trusted payment processors for secure transactions, positive user reviews and testimonials for social proof, transparent refund and cancellation policies, trust badges and certifications for perceived security, easy access to customer support via live chat, email, and phone, and comprehensive tour information to set clear expectations and reduce uncertainty.
Shopify Integration for Official Merch Store
To complement the tour experience, the Game of Thrones Studio Tour website features an exclusive Shopify store for official merchandise, available both at the physical experience and online. This integration offers fans a seamless shopping experience, allowing them to easily browse and purchase products directly from the website. With secure and efficient transactions, user trust and satisfaction are enhanced. Additionally, real-time inventory management ensures that fans have access to the latest products, whether they visit in person or shop online.
A 5* experience and product delivered by a top class team of experts...
“We worked with Eyekiller to create not one but two new websites for our company, the first showcasing our visitor experience and venue and the second a brand new E-commerce shop. The team at Eyekiller were fantastic to work with from start to finish; professional, organised, responsive and really creative. The team immersed themselves in our product to truly understand how we needed both of our site's to promote our offerings and the finished website's are truly amazing. We continue to work with the Eyekiller team as the aftercare and support packages are perfect for ensuring we evolve and update our sites continuously. Myself and my team at Game of Thrones Studio Tour would recommend Eyekiller for all of your digital needs! A 5* experience and product delivered by a top class team of experts.”
Success Stories
We're just getting started! Check out some more of our work below
