Next generation educational experiences
Eyekiller has worked closely with W5, the award winning Interactive Discovery Centre, for the last 5 years and launched the latest website to coincide with their new rebrand in October 2021. W5 wished to replicate online the stimulating experience of visiting the attraction, as well as increase brand awareness and facilitating ticket purchasing.
Launch Project
Increasing footfall and accessible information
W5 were eager to increase awareness of their visitor attraction, and wanted to showcase the interactive exhibits and events. Central to the brief was introducing a seamless online booking process, as well as implementing new revenue-driving services.
A ‘mobile-first’ approach & continual improvement
Our research showed that the majority of users accessed W5’s website from their phones or tablets, so we designed the User Experience (UX) around those preferences. Having launched the website, we now carry out routine re-testing to identify further opportunities to drive more sales.
Removing the pain points, boosting communication
Our approach was to reference the interactive nature of the attraction via dynamic design, personalised itineraries, and a warm, welcoming look and feel. We also improved site load speed and provided customised online booking.
Online experience enhanced and revenue boosted
The new website boasts an intuitive and efficient booking engine that seamlessly integrates with the existing legacy system. W5 personnel are thrilled with the range of ways in which the audience can engage directly, to share their experiences and become advocates of the attraction.
“They are undoubtedly experts in their field”
“We are delighted with our new customer-focused website that puts our customers at the centre of our online offering. I am very excited to continue to work with Eyekiller as W5's digital development partner.”
Related Work
We're just getting started! Check out some more of our work below
