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ICC Belfast

Enhancing a leading venue with modern design, tailored user journeys and flawless UX.

77% Increase in Conversions

77% Increase in Conversions
Hospitality

Redefining City Conferences

ICC Belfast, Northern Ireland’s only purpose-built international convention centre at the heart of Belfast, set out to transform its website to match its premium offering. The goal was to increase brand engagement, improve user interaction and boost international conference enquiries. Eyekiller delivered an immersive, experience-led digital platform that brings the venue to life and turns interest into tangible leads.

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Project Highlights

  • Narrative-led structure and high-impact design brought the venue to life
  • Designed intuitive journeys for organisers and delegates
  • Highlighted Belfast’s unique energy as a premium destination
  • Built on Craft CMS to give the ICC team full control and flexibility
  • Boosted enquiries through optimised lead capture forms integrated with ActiveCampaign CRM
ICC venue dashboard with interactive floor plan analytics, performance stats, and service tiles for events, hospitality, and production.
Exterior shot of the ICC building and Waterfront Hall Belfast
ICC event spaces page showing a live conference in the main auditorium, with filters and venue listings for halls and event room.

Immersive Experience

Working closely with ICC Belfast’s brand team, we crafted a visually engaging digital experience rooted in storytelling. From the outset, users are immersed in the vibrancy of Belfast and the energy of the venue itself. High-quality visuals, interactive content, and a clear narrative make the website not only functional—but memorable.

Under the hood, the site runs on Craft CMS, giving the in-house team full control over content. Modular blocks, previewing, and Search Engine Optimisation (SEO) tools make day-to-day management effortless. Lead generation is powered by custom forms, a personalised event planning tool, and CRM integration, ensuring a seamless experience for users and stakeholders alike.

ICC Belfast mobile screens showing venue overview, event spaces, and interactive insights.

Project Services

ICC 'Plan Your Event' web page, featuring a form for event details, space details and your details.
ICC Belfast main auditorium page with large conference setup, venue features, and gallery images.

The results speak for themselves

“Eyekiller are more than just a web agency—they’re a strategic partner who’ve helped us push the boundaries of what our website can achieve.”

Stephanie Murray, ICC Belfast

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