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ICC Belfast

Enhancing a world-class venue with best-in-class design, tailored user journeys and flawless UX.

77% Increase in Conversions

77% Increase in Conversions
Hospitality

Redefining City Conferences

ICC Belfast, Northern Ireland’s only purpose-built international convention centre at the heart of Belfast, set out to transform its website to match its world-class offering. The goal was to increase brand engagement, improve user interaction and boost international conference enquiries. Eyekiller delivered an immersive, experience-led digital platform that brings the venue to life and turns interest into tangible leads.

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Project Highlights

  • Narrative-led structure and high-impact design brought the venue to life
  • Designed intuitive journeys for organisers and delegates
  • Highlighted Belfast’s unique energy as a world-class destination
  • Built on Craft CMS to give the ICC team full control and flexibility
  • Boosted enquiries through optimised lead capture forms integrated and Active Campaign CRM 

Immersive Experience

Working closely with ICC Belfast’s brand team, we crafted a visually engaging digital experience rooted in storytelling. From the outset, users are immersed in the vibrancy of Belfast and the energy of the venue itself. High-quality visuals, interactive content, and a clear narrative make the website not only functional—but memorable.

Under the hood, the site runs on Craft CMS, giving the in-house team full control over content. Modular blocks, previewing, and Search Engine Optimisation (SEO) tools make day-to-day management effortless. Lead generation is powered by custom forms, a personalised event planning tool, and CRM integration, ensuring a seamless experience for users and stakeholders alike.

Project Services

The results speak for themselves

“Eyekiller are more than just a web agency—they’re a strategic partner who’ve helped us push the boundaries of what our website can achieve.”

Stephanie Murray, ICC Belfast

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