--- title: ICC Belfast date: 2024-10-16T10:25:00+01:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/work/icc-belfast" section: Work --- # ICC Belfast Enhancing a world-class venue with best-in-class design, tailored user journeys and flawless UX. **77%** Increase in Conversions **77%** Increase in Conversions **Hospitality** ## Redefining City Conferences ICC Belfast, Northern Ireland’s only purpose-built international convention centre at the heart of Belfast, set out to transform its website to match its world-class offering. The goal was to increase brand engagement, improve user interaction and boost international conference enquiries. Eyekiller delivered an immersive, experience-led digital platform that brings the venue to life and turns interest into tangible leads. [Visit Website ](https://www.iccbelfast.com/) ### Project Highlights - Narrative-led structure and **high-impact design** brought the venue to life - Designed intuitive journeys for **organisers and delegates** - Highlighted Belfast’s unique energy as a **world-class destination** - **Built on Craft CMS** to give the ICC team full control and flexibility - Boosted enquiries through optimised lead capture forms integrated and **Active Campaign CRM** ![ICC venue dashboard with interactive floor plan analytics, performance stats, and service tiles for events, hospitality, and production.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/34707/ICC-Belfast-Grid-Image-1.webp) ![Exterior shot of the ICC building and Waterfront Hall Belfast](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/34708/ICC-Belfast-Grid-Image-2.webp) ![ICC event spaces page showing a live conference in the main auditorium, with filters and venue listings for halls and event room.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/34709/ICC-Belfast-Grid-Image-3.webp) ## Immersive Experience Working closely with ICC Belfast’s brand team, we crafted a visually engaging digital experience rooted in storytelling. From the outset, users are immersed in the vibrancy of Belfast and the energy of the venue itself. High-quality visuals, interactive content, and a clear narrative make the website not only functional—but memorable. Under the hood, the site runs on [Craft CMS](https://eyekiller.com/services/craft-cms-agency), giving the in-house team full control over content. Modular blocks, previewing, and [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation) tools make day-to-day management effortless. Lead generation is powered by custom forms, a personalised event planning tool, and CRM integration, ensuring a seamless experience for users and stakeholders alike. ![ICC Belfast mobile screens showing venue overview, event spaces, and interactive insights.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/34710/ICC-Belfast-Grid-Image-4.webp) ## Project Services - [Discovery](https://eyekiller.com/services/discovery) - [User Experience Design](https://eyekiller.com/services/user-experience-design) - [Web Design](https://eyekiller.com/services/web-design) - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Technical SEO](https://eyekiller.com/services/technical-seo) ![ICC 'Plan Your Event' web page, featuring a form for event details, space details and your details.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/34711/ICC-Belfast-Grid-Image-5.webp) ![ICC Belfast main auditorium page with large conference setup, venue features, and gallery images.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/34712/ICC-Belfast-Grid-Image-6.webp) > ### The results speak for themselves > > “Eyekiller are more than just a web agency—they’re a strategic partner who’ve helped us push the boundaries of what our website can achieve.” ![Stephanie Murray, ICC Belfast logo](https://eyekiller.s3-assets.com/reviews/Stephanie-Murray-ICC-Belfast.png)**Stephanie Murray, ICC Belfast** ### More Good Stuff - [ ![Smartphone displaying Grand Opera House webpage for Shrek the Musical with show dates, ticket options, and promotional artwork.](https://eyekiller.s3-assets.com/work/featured-image/Grand-Opera-House-Featured-Image.jpg) **114%** More Users Converted ### Grand Opera House Enabling a standout user experience with flexible design and powerful Spektrix integration. ](https://eyekiller.com/work/grand-opera-house) - [ ![The MAC Belfast webpage featuring an exhibition portrait on a pink header, clear green-white navigation, and sections for creative and family programmes.](https://eyekiller.s3-assets.com/work/featured-image/The-MAC-Featured-Image.jpg) ### The MAC Driving digital transformation with intuitive website design and powerful custom Spektrix integration. ](https://eyekiller.com/work/the-mac) - [ ![The Point Theatre Featured Video Poster](https://eyekiller.s3-assets.com/videos/poster/The-Point-Theatre-Featured-Video-Poster.jpg) ### The Point Theatre Unifying two cultural venue websites for Eastleigh Borough Council with Spektrix integration. ](https://eyekiller.com/work/the-point-theatre-eastleigh)