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Woodfloor Warehouse

Replatforming a market-leading flooring brand to an enterprise-level ecommerce solution.

77% Increase in Online Revenue
Woodfloor Warehouse Main Image

77% Increase in Online Revenue
Ecommerce

Next-Level Ecommerce

Wood Floor Warehouse is a major UK flooring retailer offering over 170 lines of laminate, engineered, and real timber flooring. With stores across the UK and a rapidly growing online presence, they appointed Eyekiller to reimagine their ecommerce experience — delivering a customer-first website that could scale with their success and drive significant online growth.

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Project Highlights

  • User experience was transformed through strategic UX design
  • Online revenue saw a major uplift through enhancements
  • ERP integration streamlined operations from stock to fulfilment
  • Rich product pages with Q&A, reviews, and lifestyle storytelling
  • Laid the groundwork for growth with robust technical SEO

Ecommerce Powerhouse

From early strategy workshops to UX prototyping and wireframing, our approach was driven by real customer behaviours. We developed audience personas and used data insights to streamline journeys, remove friction, and increase confidence at every stage. Inspirational photography, smart filtering, price calculators, and stock visibility tools helped customers explore with ease. Whether they were browsing or ready to buy, the experience was designed to guide them forward.

Behind the scenes, the site was optimised for speed, stability, and growth. ERP integration automated inventory and fulfilment, while advanced site search, sample ordering, Q&A features, and finance calculators enriched the shopping experience. Combined with Technical SEO, link preservation, and a smart Content Strategy, the site was engineered to convert. It was built to perform and scale alongside the business.

Project Services

Proven Results, Happy Customers

“Choosing Eyekiller was the right decision. The new website has impressed our team, earned customer praise, and delivered a clear uplift in online conversions.”

Darren Burns, Wood Floor Warehouse

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