--- title: Lagan Building Solutions date: 2024-10-31T10:34:00+00:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/work/lagan-building-solutions" section: Work --- # Lagan Building Solutions Developing a content-rich website showcasing the leading natural building materials supplier. **1k** Conversions in 6 Months ![Lagan Building Solutions homepage over a poolside scene, showing a large lit home at dusk with tagline and product highlights below.](https://eyekiller.s3-assets.com/work/featured-image/Lagan-Building-Solutions-Main-Image.jpg) **1k** Conversions in 6 Months **Manufacturing** ## A Foundation for Growth The trusted supplier of natural roofing, cladding, and paving materials across the UK and Ireland, Lagan Building Solutions needed a website to elevate their digital presence and showcase their extensive product range. Eyekiller delivered a visually engaging, user-first site featuring rich product imagery, a project showcase, technical specifications, and sample ordering to support customer decision-making and drive enquiries. [Visit Website ](https://www.lbsproducts.com/) ### Project Highlights - Created a visually rich, **inspiration-led user journey** - Designed a **high-converting layout** to streamline enquiries - Integrated lead generation forms with **Salesforce CRM** for efficient follow-up - Seamless website migration with technical SEO to **preserve search engine rankings** - Delivered an post-launch **content strategy** to drive more traffic ![Lagan Building Solutions website showcasing Welsh slate roofing, residential project imagery, and product range details.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37346/Lagan-Building-Solutions-Image-1.webp) ![Elegant residential property featuring a slate roof and classic façade, showcasing premium roofing materials supplied by Lagan Building Solutions.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37347/Lagan-Building-Solutions-Image-2.webp) ![Lagan Building Solutions roofing collection page showing slate and tile options with residential property imagery and product categories.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/37348/Lagan-Building-Solutions-Image-3.webp) ## Designed to Deliver With an extensive product catalogue spanning roofing, cladding, and paving materials, one of the key design challenges was creating a navigation system that made exploration effortless. We developed a clean, intuitive structure that helps users quickly find products by category, application, or material—balancing technical detail with visual clarity to support both inspiration and specification-led journeys. [Craft CMS](https://eyekiller.com/services/craft-cms-agency) gave Lagan Building Solutions a robust, future-proof foundation with user-friendly controls and total flexibility. Site structure and navigation were built with [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation) best practices in mind, and the website migration required extensive planning and [Technical SEO](https://eyekiller.com/services/technical-seo) to preserve existing search rankings. Lead generation forms were fully integrated with Salesforce CRM to ensure efficient enquiry handling and sales follow-up. Our content marketing support includes ongoing creation of expert buying guides to enhance product knowledge and drive organic traffic. [ ![Someone typing on a laptop with Craft CMS homepage displaying.](https://eyekiller.s3-assets.com/blog/featured-images/_400x400_fit_center-center_none/14552/Craft-blog-image.webp) From Our Blog### CMS Spotlight: A Detailed Craft CMS Review A transparent review of our experience with Craft. ](https://eyekiller.com/blog/cms-spotlight-a-detailed-craft-cms-review) ![Lagan Building Solutions mobile screens showing slate roofing options, product ranges, and detailed specifications for residential projects.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/37349/Lagan-Building-Solutions-Image-4.webp) ## Project Services - [Discovery](https://eyekiller.com/services/discovery) - [User Experience Design](https://eyekiller.com/services/user-experience-design) - [Web Design](https://eyekiller.com/services/web-design) - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Technical SEO](https://eyekiller.com/services/technical-seo) - [Search Engine Optimisation](https://eyekiller.com/services/search-engine-optimisation) - [Content Strategy](https://eyekiller.com/services/content-strategy) ![Stone-built outbuilding with a natural slate roof and roof windows, showcasing durable roofing materials.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/37350/Lagan-Building-Solutions-Image-5.webp) ![Lagan Building Solutions technical support page offering expert guidance, resources, and tools to help plan and deliver building projects.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/37351/Lagan-Building-Solutions-Image-6.webp) ### More Good Stuff - [ ![Mobile mockup of Pyro and Echo website displayed on a serene modern room background with neutral furniture, mirror, and soft light.](https://eyekiller.s3-assets.com/work/featured-image/Pyro-Echo-Featured-Image.jpg) **500%** Increase in Conversions ### Pyro + Echo Shaping a contemporary tile brand with visual storytelling, smart tools and seamless UX. ](https://eyekiller.com/work/pyro-echo) - [ ![Aqualla Brassware webpage mockup featuring a gold faucet and the tagline ‘The More Sustainable Choice.’](https://eyekiller.s3-assets.com/work/featured-image/Aqualla-Featured-Image.jpg) ### Aqualla Delivering a digital showroom experience for the premium bathroom brassware manufacturer. ](https://eyekiller.com/work/aqualla) - [ ![K Rend homepage showing a modern two-storey house with silicone render, highlighting superior silicone technology and product navigation.](https://eyekiller.s3-assets.com/work/featured-image/K-Rend-Featured-Image.jpg) ### K Rend Delivering a brand website that empowers professional users to specify render solutions. ](https://eyekiller.com/work/k-rend)