---
title: RooGrips
date: 2024-10-31T10:34:00+00:00
author: Chris McAlonan
canonical_url: "https://eyekiller.com/work/roogrips"
section: Work
---
# RooGrips

Powering a global fitness brand with premium UX, authentic storytelling and Shopify-driven growth.

 **94%** Increase in Sales

  

 

 ![Smartphone displaying the Roogrips homepage, featuring an athlete lifting a barbell against a dark, minimalist backdrop.](https://eyekiller.s3-assets.com/work/featured-image/Roogrips-Main-Image.jpg) 

 **94%** Increase in Sales

  

 

 

 

   **Ecommerce** 

## Performance Driven Experience

RooGrips, a premium fitness brand known for pioneering kangaroo leather hand grips, approached Eyekiller to propel their next stage of global growth. With over 100,000 customers worldwide, the project focused on relaunching their e-commerce platform to better showcase their products, build deeper trust, and drive conversion. The result is a bold, user-focused Shopify experience built to perform.

 [Visit Website ](https://www.roogrips.com.au/) 

### Project Highlights

- Design immersive **UX focused ecommerce** website to elevate brand
- Focused on **driving conversion** throughout the customer journey
- Implemented **custom Shopify theme** tailored to brand
- Introduced new **gift box builder** and **Hand Grip Finder tool**
- Integrated best-practice SEO to **drive organic traffic**

 

 

   ![Roogrips fitness homepage showing durable functional hand grips, product range options, and features for training, strength, and mobility.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37860/Roogrips-Image-1.webp)   ![A man and woman working out with dumbbells](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37861/Roogrips-Image-2.webp)     

 

  ## Experience Meets Strategy

 

We created a fresh digital experience that combines high-impact visuals with conversion-led design. From first load, the new RooGrips site conveys premium quality and fitness credibility—featuring compelling product showcases, authentic testimonials, and clear USPs such as free shipping and a 30-day guarantee. Navigation and structure were rebuilt around user behaviour, ensuring shoppers can discover, compare and buy with ease.  
  
Behind the scenes, we designed a [Shopify](https://eyekiller.com/services/shopify) theme customised to reflect RooGrips’ identity and product architecture. We implemented advanced filtering, multilingual and multi-currency support, custom plugins, and conversion tracking via GA4. [Technical SEO](https://eyekiller.com/services/technical-seo) and 301 redirects ensured a smooth transition with no loss of in search engine ranking. This approach set the site up for sustainable, scalable growth.

 

 

 

 

    ![Roogrips product page for Three Finger Hand Grips featuring a description, material and care alongside purchase options.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/37863/Roogrips-Image-4.webp)  

 

  ## Project Services

 

- [Discovery](https://eyekiller.com/services/discovery)
- [User Experience Design](https://eyekiller.com/services/user-experience-design)
- [Web Design](https://eyekiller.com/services/web-design)
 
- [Website Development](https://eyekiller.com/services/website-development)
- [Shopify Development](https://eyekiller.com/services/shopify)
- [Technical SEO](https://eyekiller.com/services/technical-seo)
 
 

 

 

    ![Roogrips website showing a hand grip finder quiz and gift box selection with product options, summaries, and add-to-cart details.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/37864/Roogrips-Image-5.webp)   ![Close-up of a hand wearing Roogrips fitness grips, chalked and gripping a barbell during strength training.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/37865/Roogrips-Image-6.webp)  

 

   > ### Outstanding Results
> 
> “Working with Eyekiller to develop our RooGrips Shopify website was a seamless and stress-free experience, despite the time zone difference. The team delivered a sleek, high-performing Shopify site that perfectly reflects our brand and exceeded expectations."

  ![Cristalle Eastwood, RooGrips logo](https://eyekiller.s3-assets.com/reviews/Cristalle-Eastwood-RooGrips.jpg)**Cristalle Eastwood, RooGrips**

 

   

 

    

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