Already secured a Google Ad Grant? Make Every Click Count
We help charities, arts organisations, and other eligible nonprofits maximise the impact of the Google Ad Grants to reach new supporters, boost donations, and drive traffic to your events and campaigns.
Get More From Your Grant
Many nonprofits leave ad credit unused or fail to reach their full potential. With the right guidance, you can make every click count. Ultimately, driving more donations, engaging new audiences, and raising awareness for your mission.
common challenges:
- Struggling to use your full £7,000 monthly budget?
- Campaigns aren’t driving enough donations?
- Unsure if your account fully complies with Google policies?
Don’t have a Google Ad Grant yet? Talk to our PPC specialists to help you secure one.
Make a Bigger Impact
Make the most of your online presence with fully funded Google Ads.
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Reach new audiences faster
Start driving traffic immediately with targeted ads, without waiting months for organic search to take effect.
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Get discovered by the right people
Appear in Google search results when people are actively looking for causes, events, or ways to support your mission.
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Raise Mission awareness
Share your story with new audiences, build recognition, and strengthen your brand in the community.
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Increase donations
Drive more relevant visitors to your donation pages, helping you fund your programs more effectively.
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drive traffic to event pages
Put your exhibitions, performances, and workshops in front of the right audiences.
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Engage volunteers & supporters
Reach potential volunteers or supporters who want to get involved, expanding engagement beyond donations.
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Maximise your marketing budget
Fully funded by Google, so your budget stays free for other programs.
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Track your impact
Monitor performance with actionable insights and monthly reports to make informed decisions.
Expert Support to Maximise Your Grant
The Google Ad Grant is a powerful resource, but many nonprofits struggle to make the most of it on their own.
That’s where Eyekiller comes in. With over 20 years of combined PPC experience, we help nonprofits secure, manage, and optimise your Google Ad Grant so you can maximise every click.
With our guidance, you can access your free ad funding quickly and confidently, while focusing on your mission.
we assist with:
- Grant Application Support: We guide you through the application process, ensuring it’s completed accurately.
- Grant Management: Build a strategy and optimise campaigns that make the most of your free ad budget.
- Account Audits: Already have a grant? We review your account and identify opportunities to maximise results.
- Policy Compliance: Ensure your campaigns fully comply with Google’s rules, keeping your account active and effective.
- Training & Guidance: Hands-on sessions for teams that want to successfully manage campaigns in-house.
Funded by Google,
managed by PPC specialists
Advanced paid search capabilities to drive results beyond the grant itself.
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PPC Strategy & Planning
We develop a tailored roadmap aligned with your goals, audience, and available grant budget, defining targeting and success metrics from day one.
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Campaign Setup & Management
We build new campaigns or optimise existing ones within Google Ads, including keyword selection, ad creation, audience targeting, and budget allocation.
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Ad Creative & Copywriting
We craft compelling, conversion-focused ad copy and visuals tailored to each platform to ensure your message resonates and your brand stands out.
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website Optimisation
We align ads with optimised landing pages or website to reduce drop-offs, increase relevance, and drive more conversions.
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Performance Tracking & Reporting
We monitor every campaign in real time and provide clear, transparent monthly reports packed with actionable insights to help you achieve your goals.
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Ongoing Optimisation & A/B Testing
We continuously test and refine campaigns, implement the latest platform updates and features, and reallocate budget to maximise ROI.
Very easy team to work with
They help us understand the metrics we need to maintain, effectively reaching the total grant budget through campaigns, and identify where our audience are coming from and what they are interested in. We’d recommend Eyekiller as your team for supporting your paid media goals!
Jennifer Harrington - Director of Development, Orpheus Chamber Orchestra
From Setup to Success
Step-by-step guidance to turn free ad credit into real results for your mission.
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1
Set Goals & Strategy
We work with you to define clear objectives and create a bespoke PPC strategy tailored to your audience and the full Google Ad Grant budget.
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2
Optimise Your Website
We review your website to ensure it’s optimised for conversions, so every click from your campaigns has the best chance of turning visitors into donors.
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3
Launch Campaigns
We set up targeted campaigns with compelling ad copy and visuals to reach the right audiences for donations, events, or volunteer engagement.
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4
Monitor, Refine & Test
We continuously track results, run A/B testing, and optimise campaigns to improve engagement, ensuring the grant’s full potential is realised.
Frequently Asked Questions
Want to know more about Google Ad Grants? Here are the answers to your most common questions.
PPC offers immediate results, targeting specific audiences at scale. When done right, it drives quality traffic, leads, and sales quickly, making it an essential part of your marketing mix.
Absolutely. Our PPC agency team in Northern Ireland creates and manages Google Ads, Bing Ads, and paid social campaigns across platforms like Facebook, Instagram and LinkedIn. We optimise spend to maximise ROI and deliver measurable results.
As a leading paid advertising agency based in UK, we’re trusted by businesses across sectors to deliver measurable results. As certified Google Ads Partners, our team stays at the forefront of industry standards to ensure every campaign performs.
Certified Expertise
Our Google-certified specialists design data-led, results-focused campaigns tailored to your business goals.
Transparent Reporting
You’ll receive clear, actionable insights with full visibility on spend, performance, and ROI.
Local Knowledge, Global Standards
Headquartered in Northern Ireland, we combine regional insight with global best practices to drive growth at every level.
It depends on your goals and audience. Google Ads often drives the best ROI, but platforms like LinkedIn and Meta excel in brand awareness and lead generation. We’ll recommend the right mix after assessing your needs.
Budgets are flexible and scalable. We’ll help you set a realistic starting point based on your goals and adjust spend based on what’s performing best.
We have extensive experience delivering high-performing PPC campaigns across a wide range of sectors. These include eCommerce, Arts & Culture, Visitor Attractions, Tourism, Hospitality, Professional Services, Manufacturing, Tech, SaaS, Utilities, Not-for-Profit, and B2B. Our tailored strategies are built around the unique needs of each industry to drive meaningful results.
We offer end-to-end management. This includes strategy, setup, ad creative, campaign optimisation, reporting, and ongoing improvements to keep your campaigns performing.
Yes. PPC provides instant visibility while Search Engine Optimisation (SEO) builds over time. It also helps you test messaging and identify high-performing keywords to support your organic strategy.
We track key performance metrics such as conversions, cost per acquisition (CPA), click-through rates (CTR), and return on investment (ROI). You’ll receive transparent monthly reports with clear insights and strategic recommendations. We typically meet with clients every month to review performance and next steps, but this can be tailored to suit your preferences and requirements.
Here’s What Happens Next
Follow these simple steps to check your eligibility and start making the most of a Google Ad Grant.
- Enter your organisation details
- We’ll follow up by email with your eligibility results
- If eligible, we’ll schedule a call to discuss next steps
- Get a personalised quote for expert support
- Begin the application process
