Tuning up the Orpheus Chamber Orchestra’s website
New York’s Grammy Award-winning Orpheus Chamber Orchestra unconventionally performs without a conductor. All 34 members work together as a collective and rotate leadership to create dynamic performances. They have recorded over 70 albums and delighted audiences in 46 countries.
Launch Project
Creating a straightforward experience for the user
Following a recent rebrand, the company wanted to refresh their website to provide a better user experience. Orpheus Chamber Orchestra also wanted to drive revenue through ticket sales, subscriptions and memberships alongside highlighting their back catalogue of online recordings. They also wanted to make it easy for visitors to purchase tickets for their New York shows (bought via their website) and their tour shows (bought directly from external venues).
Spektrix for subscriptions, donations and purchasing
Eyekiller’s team are experienced Spektrix integrators and were thrilled to help the orchestra achieve their ticket, membership and subscription purchasing goals. By streamlining event information, marketing, and online ticket purchasing with this specialist arts booking software, the new website would be optimised to drive revenue.
Simplifying the user experience (UX)
The organisation wanted to strip back unnecessary detail to enable visitors to easily navigate the information on the pages. We created clear signposting to direct visitors to either the New York shows, or to ‘All shows’, which includes their touring performances.
Making it easier for patrons to support the arts
Eyekiller also created clear visuals and infographics to incite visitors to subscribe or donate, and we developed a library of recordings that visitors can fully enjoy once they’ve signed up to a free account. These account membership lists can be used by the orchestra to promote their shows and new releases.
In perfect harmony
The new website is now in keeping with the orchestra’s brand refresh and showcases their performances perfectly. Users can easily find the shows that they are interested in attending, and the new recorded performance library enables the company to more easily build a targeted and receptive email list for marketing purposes.
“Eyekiller has been an absolute delight to work with”
"The Eyekiller team was incredibly responsive and caring as we crafted and executed plans to build our dream website. It looks and behaves exactly as we want it to. We consider Eyekiller a true partner with our paid advertising, as they help us spread the word digitally and build audiences for our concerts around the world."
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