--- title: Google Ads Grant - No Grant date: 2026-03-26T13:04:00+00:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/google-ads-grant-no-grant" section: Landing Pages --- ![Google ad grants subtitle](https://eyekiller.s3-assets.com/google-grant/google-ad-grants-subtitle.svg "Google ad grants subtitle")# Access up to £7,000 per month in free Google Ads for your nonprofit We help charities, arts organisations, and other eligible nonprofits secure and maximise the impact of the Google Ad Grants to reach new supporters, boost donations, and drive traffic to your events and campaigns. [ ![](/build/images/get-consultation-people.png) check eligibility ](#block-index-11) ![Google grant donation received main img](https://eyekiller.s3-assets.com/google-grant/_1034x1162_fit_center-center_none/66185/google-grant-donation-received-main-img.webp) ![Google grant donation received secondary img](https://eyekiller.s3-assets.com/google-grant/_1034x1162_fit_center-center_none/66186/google-grant-donation-received-secondary-img.webp) ![The O2 Belfast Logo](https://eyekiller.s3-assets.com/logos/The-O2-Belfast-Logo.svg) ![Lyric theatre logo white](https://eyekiller.s3-assets.com/logos/lyric-theatre-brand-logo-white.svg) ![Cancer Focus Logo](https://eyekiller.s3-assets.com/logos/Cancer-Focus-Logo.svg) ![Van morrison logo white](https://eyekiller.s3-assets.com/logos/van-morrison-brand-logo-white.png) ![Grand opera house logo white](https://eyekiller.s3-assets.com/logos/grand-opera-house-brand-logo-white.svg) ![Miller theatre logo white](https://eyekiller.s3-assets.com/logos/miller-theatre-brand-logo-white.svg) ![Story museum logo white](https://eyekiller.s3-assets.com/logos/story-museum-brand-logo-white.svg) ![Lyric theatre logo white](https://eyekiller.s3-assets.com/logos/lyric-theatre-brand-logo-white.svg) ![Firmus Energy Logo](https://eyekiller.s3-assets.com/logos/Firmus-Energy-Logo.svg) ![Arts Council Northern Ireland Logo](https://eyekiller.s3-assets.com/logos/Arts-Council-Northern-Ireland-Logo.svg) ![Belfast Giants Logo](https://eyekiller.s3-assets.com/logos/Belfast-Giants-Logo.svg) ![Eastleigh Borough Council Logo](https://eyekiller.s3-assets.com/logos/Eastleigh-Borough-Council-Logo.svg) ![Oliver Jeffers Logo](https://eyekiller.s3-assets.com/logos/Oliver-Jeffers-Logo.svg) ![Victoria Square Logo](https://eyekiller.s3-assets.com/logos/Victoria-Square-Logo.svg) ![BBC Logo](https://eyekiller.s3-assets.com/logos/BBC-Logo.svg) ![ICC Ulster Hall Waterfront Hall Logo](https://eyekiller.s3-assets.com/logos/ICCUlster-Hall-Waterfront-Hall-Logo.svg) ![Equality Commission For Northern Ireland Logo](https://eyekiller.s3-assets.com/logos/Equality-Commission-For-Northern-Ireland-Logo.svg) ![Co Ownership Logo amended](https://eyekiller.s3-assets.com/logos/Co-Ownership-Logo-amended.svg) ![Mantis Logo amended](https://eyekiller.s3-assets.com/logos/Mantis-Logo-amended.svg) ![Belfast Internationl Airport Logo amended](https://eyekiller.s3-assets.com/logos/Belfast-Internationl-Airport-Logo-amended.svg) ![The O2 Belfast Logo](https://eyekiller.s3-assets.com/logos/The-O2-Belfast-Logo.svg) ![Lyric theatre logo white](https://eyekiller.s3-assets.com/logos/lyric-theatre-brand-logo-white.svg) ![Cancer Focus Logo](https://eyekiller.s3-assets.com/logos/Cancer-Focus-Logo.svg) ![Van morrison logo white](https://eyekiller.s3-assets.com/logos/van-morrison-brand-logo-white.png) ![Grand opera house logo white](https://eyekiller.s3-assets.com/logos/grand-opera-house-brand-logo-white.svg) ![Miller theatre logo white](https://eyekiller.s3-assets.com/logos/miller-theatre-brand-logo-white.svg) ![Story museum logo white](https://eyekiller.s3-assets.com/logos/story-museum-brand-logo-white.svg) ![Lyric theatre logo white](https://eyekiller.s3-assets.com/logos/lyric-theatre-brand-logo-white.svg) ![Firmus Energy Logo](https://eyekiller.s3-assets.com/logos/Firmus-Energy-Logo.svg) ![Arts Council Northern Ireland Logo](https://eyekiller.s3-assets.com/logos/Arts-Council-Northern-Ireland-Logo.svg) ![Belfast Giants Logo](https://eyekiller.s3-assets.com/logos/Belfast-Giants-Logo.svg) ![Eastleigh Borough Council Logo](https://eyekiller.s3-assets.com/logos/Eastleigh-Borough-Council-Logo.svg) ![Oliver Jeffers Logo](https://eyekiller.s3-assets.com/logos/Oliver-Jeffers-Logo.svg) ![Victoria Square Logo](https://eyekiller.s3-assets.com/logos/Victoria-Square-Logo.svg) ![BBC Logo](https://eyekiller.s3-assets.com/logos/BBC-Logo.svg) ![ICC Ulster Hall Waterfront Hall Logo](https://eyekiller.s3-assets.com/logos/ICCUlster-Hall-Waterfront-Hall-Logo.svg) ![Equality Commission For Northern Ireland Logo](https://eyekiller.s3-assets.com/logos/Equality-Commission-For-Northern-Ireland-Logo.svg) ![Co Ownership Logo amended](https://eyekiller.s3-assets.com/logos/Co-Ownership-Logo-amended.svg) ![Mantis Logo amended](https://eyekiller.s3-assets.com/logos/Mantis-Logo-amended.svg) ![Belfast Internationl Airport Logo amended](https://eyekiller.s3-assets.com/logos/Belfast-Internationl-Airport-Logo-amended.svg) ![The O2 Belfast Logo](https://eyekiller.s3-assets.com/logos/The-O2-Belfast-Logo.svg) ![Lyric theatre logo white](https://eyekiller.s3-assets.com/logos/lyric-theatre-brand-logo-white.svg) ![Cancer Focus Logo](https://eyekiller.s3-assets.com/logos/Cancer-Focus-Logo.svg) ![Van morrison logo white](https://eyekiller.s3-assets.com/logos/van-morrison-brand-logo-white.png) ![Grand opera house logo white](https://eyekiller.s3-assets.com/logos/grand-opera-house-brand-logo-white.svg) ![Miller theatre logo white](https://eyekiller.s3-assets.com/logos/miller-theatre-brand-logo-white.svg) ![Story museum logo white](https://eyekiller.s3-assets.com/logos/story-museum-brand-logo-white.svg) ![Lyric theatre logo white](https://eyekiller.s3-assets.com/logos/lyric-theatre-brand-logo-white.svg) ![Firmus Energy Logo](https://eyekiller.s3-assets.com/logos/Firmus-Energy-Logo.svg) ![Arts Council Northern Ireland Logo](https://eyekiller.s3-assets.com/logos/Arts-Council-Northern-Ireland-Logo.svg) ![Belfast Giants Logo](https://eyekiller.s3-assets.com/logos/Belfast-Giants-Logo.svg) ![Eastleigh Borough Council Logo](https://eyekiller.s3-assets.com/logos/Eastleigh-Borough-Council-Logo.svg) ![Oliver Jeffers Logo](https://eyekiller.s3-assets.com/logos/Oliver-Jeffers-Logo.svg) ![Victoria Square Logo](https://eyekiller.s3-assets.com/logos/Victoria-Square-Logo.svg) ![BBC Logo](https://eyekiller.s3-assets.com/logos/BBC-Logo.svg) ![ICC Ulster Hall Waterfront Hall Logo](https://eyekiller.s3-assets.com/logos/ICCUlster-Hall-Waterfront-Hall-Logo.svg) ![Equality Commission For Northern Ireland Logo](https://eyekiller.s3-assets.com/logos/Equality-Commission-For-Northern-Ireland-Logo.svg) ![Co Ownership Logo amended](https://eyekiller.s3-assets.com/logos/Co-Ownership-Logo-amended.svg) ![Mantis Logo amended](https://eyekiller.s3-assets.com/logos/Mantis-Logo-amended.svg) ![Belfast Internationl Airport Logo amended](https://eyekiller.s3-assets.com/logos/Belfast-Internationl-Airport-Logo-amended.svg) ## Raise Awareness & Attract Donations The Google Ad Grants provides registered charities and eligible nonprofits with up to £7,000 per month in free Google Ads, allowing your organisation to appear in Google search results when people are actively looking for causes to support. *Important: This funding provides ad credit and cannot be used for service fees.* ##### To qualify, your organisation must be: - An eligible nonprofit - Have a high-quality website that meets Google’s policy - Comply with the program policies Already have a Google Ad Grant? [Talk to our PPC specialists](#block-index-11) to maximise its impact. ![Google grant text media lg](https://eyekiller.s3-assets.com/google-grant/_1650x1280_fit_center-center_none/66188/google-grant-text-media-lg.webp) ## Not sure if you qualify? Enter your details and we’ll review your eligibility and follow up by email. [ ](https://www.google.com/maps/place/Eyekiller/@54.6593766,-5.6734511,17z/data=!4m8!3m7!1s0x48619e220ac2b569:0x81fac434cd1bae2d!8m2!3d54.6593735!4d-5.6708708!9m1!1b1!16s%2Fg%2F1td4jjrm?entry=ttu&g_ep=EgoyMDI1MDUyMS4wIKXMDSoASAFQAw%3D%3D) ## Make a Bigger Impact Make the most of your online presence with fully funded Google Ads. - ### Reach new audiences faster Start driving traffic immediately with targeted ads, without waiting months for organic search to take effect. - ### Get discovered by the right people Appear in Google search results when people are actively looking for causes, events, or ways to support your mission. - ### Raise Mission awareness Share your story with new audiences, build recognition, and strengthen your brand in the community. - ### Increase donations Drive more relevant visitors to your donation pages, helping you fund your programs more effectively. - ### drive traffic to event pages Put your exhibitions, performances, and workshops in front of the right audiences. - ### Engage volunteers & supporters Reach potential volunteers or supporters who want to get involved, expanding engagement beyond donations. - ### Maximise your marketing budget Fully funded by Google, so your budget stays free for other programs. - ### Track your impact Monitor performance with actionable insights and monthly reports to make informed decisions. [unlock free ads](#block-index-11) ## Expert Support to Maximise Your Grant The Google Ad Grant is a powerful resource, but many nonprofits struggle to make the most of it on their own. That’s where Eyekiller comes in. With **over 20 years of combined PPC experience**, we help nonprofits secure, manage, and optimise your Google Ad Grant so you can maximise every click. With our guidance, you can access your free ad funding quickly and confidently, while focusing on your mission. [![](/build/images/get-consultation-people.png)check eligibility](#block-index-11) we assist with: - **Grant Application Support:** We guide you through the application process, ensuring it’s completed accurately. - **Grant Management:** Build a strategy and optimise campaigns that make the most of your free ad budget. - **Account Audits:** Already have a grant? We review your account and identify opportunities to maximise results. - **Policy Compliance:** Ensure your campaigns fully comply with Google’s rules, keeping your account active and effective. - **Training & Guidance:** Hands-on sessions for teams that want to successfully manage campaigns in-house. ## Funded by Google, managed by PPC specialists Advanced paid search capabilities to drive results beyond the grant itself. - ### PPC Strategy & Planning We develop a tailored roadmap aligned with your goals, audience, and available grant budget, defining targeting and success metrics from day one. - ### Campaign Setup & Management We build new campaigns or optimise existing ones within Google Ads, including keyword selection, ad creation, audience targeting, and budget allocation. - ### Ad Creative & Copywriting We craft compelling, conversion-focused ad copy and visuals tailored to each platform to ensure your message resonates and your brand stands out. - ### website Optimisation We align ads with optimised landing pages or website to reduce drop-offs, increase relevance, and drive more conversions. - ### Performance Tracking & Reporting We monitor every campaign in real time and provide clear, transparent monthly reports packed with actionable insights to help you achieve your goals. - ### Ongoing Optimisation & A/B Testing We continuously test and refine campaigns, implement the latest platform updates and features, and reallocate budget to maximise ROI. [![](/build/images/lets-talk-peoples.png)talk to ppc specialists](#block-index-11) > ### Very easy team to work with > > They help us understand the metrics we need to maintain, effectively reaching the total grant budget through campaigns, and identify where our audience are coming from and what they are interested in. We’d recommend Eyekiller as your team for supporting your paid media goals! ![Jennifer Harrington - Director of Development logo](https://eyekiller.s3-assets.com/reviews/Review-Author-Icons/orpheus-nyc-logo.png)Jennifer Harrington - Director of Development, **[Orpheus Chamber Orchestra](https://eyekiller.com/work/orpheus-chamber-orchestra)** ![Orpheus orchestra homepage featuring a clean white layout with concert cards, musical graphics, and a blurred close-up of a musician in the background.](https://eyekiller.s3-assets.com/work/featured-image/_1400x1428_fit_center-center_none/34855/Orpheus-Featured-Image.webp) ## From Setup to Success Step-by-step guidance to turn free ad credit into real results for your mission. - 1 ### Set Goals & Strategy We work with you to define clear objectives and create a bespoke PPC strategy tailored to your audience and the full Google Ad Grant budget. - 2 ### Optimise Your Website We review your website to ensure it’s optimised for conversions, so every click from your campaigns has the best chance of turning visitors into donors. - 3 ### Launch Campaigns We set up targeted campaigns with compelling ad copy and visuals to reach the right audiences for donations, events, or volunteer engagement. - 4 ### Monitor, Refine & Test We continuously track results, run A/B testing, and optimise campaigns to improve engagement, ensuring the grant’s full potential is realised. [![](/build/images/get-consultation-people.png)Get Expert Support](#block-index-11) ## TRUSTED BY ARTS & CULTURAL NON-PROFITS Real results for charities and cultural organisations, across the UK, USA, and Ireland, through expert PPC strategy and grant management. ## Frequently Asked Questions Want to know more about Google Ad Grants? Here are the answers to your most common questions. [![](/build/images/lets-talk-peoples.png)Ask a question](#block-index-11) Why should I consider paid advertising? PPC offers immediate results, targeting specific audiences at scale. When done right, it drives quality traffic, leads, and sales quickly, making it an essential part of your marketing mix. Can you manage paid advertising campaigns like Google Ads and social media? Absolutely. Our [PPC agency team](https://eyekiller.com/services/paid-advertising) in Northern Ireland creates and manages Google Ads, Bing Ads, and paid social campaigns across platforms like Facebook, Instagram and LinkedIn. We optimise spend to maximise ROI and deliver measurable results. Why should I choose Eyekiller for Paid Advertising? As a leading paid advertising agency based in UK, we’re trusted by businesses across sectors to deliver measurable results. As certified Google Ads Partners, our team stays at the forefront of industry standards to ensure every campaign performs. **Certified Expertise** Our Google-certified specialists design data-led, results-focused campaigns tailored to your business goals. **Transparent Reporting** You’ll receive clear, actionable insights with full visibility on spend, performance, and ROI. **Local Knowledge, Global Standards** Headquartered in Northern Ireland, we combine regional insight with global best practices to drive growth at every level. Which platforms do you recommend for my business? It depends on your goals and audience. Google Ads often drives the best ROI, but platforms like LinkedIn and Meta excel in brand awareness and lead generation. We’ll recommend the right mix after assessing your needs. How much should I budget for PPC? Budgets are flexible and scalable. We’ll help you set a realistic starting point based on your goals and adjust spend based on what’s performing best. What sectors do you have experience in delivering PPC? We have extensive experience delivering high-performing PPC campaigns across a wide range of sectors. These include eCommerce, Arts & Culture, Visitor Attractions, Tourism, Hospitality, Professional Services, Manufacturing, Tech, SaaS, Utilities, Not-for-Profit, and B2B. Our tailored strategies are built around the unique needs of each industry to drive meaningful results. Do you offer full PPC management or just setup? We offer end-to-end management. This includes strategy, setup, ad creative, campaign optimisation, reporting, and ongoing improvements to keep your campaigns performing. Can PPC work alongside my SEO strategy? Yes. PPC provides instant visibility while [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation) builds over time. It also helps you test messaging and identify high-performing keywords to support your organic strategy. How do you measure success? We track key performance metrics such as conversions, cost per acquisition (CPA), click-through rates (CTR), and return on investment (ROI). You’ll receive transparent monthly reports with clear insights and strategic recommendations. We typically meet with clients every month to review performance and next steps, but this can be tailored to suit your preferences and requirements. Follow these simple steps to check your eligibility and start making the most of a Google Ad Grant. 1. Enter your organisation details 2. We’ll follow up by email with your eligibility results 3. If eligible, we’ll schedule a call to discuss next steps 4. Get a personalised quote for expert support 5. Begin the application process ![](https://eyekiller.s3-assets.com/employees/Matt.jpg) #### Have a question? Matthew Skelton, Paid Advertising Manager [028 9046 2888](tel:+442890462888)