---
title: American Classic Tours
date: 2024-10-16T10:25:00+01:00
author: Julie McClements
canonical_url: "https://eyekiller.com/work/american-classic-tours"
section: Work
---
# American Classic Tours

Inspiring travellers and enabling seamless online bookings for a North America tour operator.

 **97%** Increase in Conversions

  

 

 ![American Classic Travel website homepage with a scenic mountain hero image and a grid of popular tour destinations displayed below.](https://eyekiller.s3-assets.com/work/American-Classic/American-Classic-Main-Image.jpg) 

 **97%** Increase in Conversions

  

 

 

 

   **Travel** 

## Turning Travel Dreams into Reality

American Classic Tours is a Chicago based operator delivering all inclusive guided journeys to North America’s most stunning destinations. This stunning website was designed to inspire travellers, drive enquiries, and increase bookings. Targeted at leisure travellers seeking stress free group experiences, it also serves travel planners and group organisers looking for a trusted partner.

 [Visit Website ](https://americanclassictours.com/) 

### Project Highlights

- Showcased **exclusive guided tours** itineraries
- Integrated live **TourTools API feed**
- Enabled **online booking** with secure, user friendly flows
- Integrated **zip code lookup** for Door-to-Door service calculations
- Redesigned **TourTools customer portal** for a seamless experience

 

 

   ![Website section showing tour categories with colourful destination images, followed by a family-owned company intro and scenic photo gallery.](https://eyekiller.s3-assets.com/work/American-Classic/_1650x1650_fit_center-center_none/54810/American-Classic-Image-1.webp)      ![American Classic Image 3 new](https://eyekiller.s3-assets.com/work/American-Classic/_3360x2400_fit_center-center_none/127480/American-Classic-Image-3-new.webp)  

 

  ## Inspiration to Booking

 

The website was restructured around real traveller needs, from inspiration and destinations to practical booking details. Persuasive calls to action encourage brochure requests, callback forms, and direct enquiries. Editors can now publish tours using flexible blocks for highlights, itineraries, galleries, and FAQs, ensuring the site remains engaging and easy to update.  
  
The back-office TourTools system was fully integrated with Craft CMS, delivering live data directly into the website. This ensures itineraries, dates, and pricing are always accurate and up to date. Travellers can book online with confidence, while a custom zip code lookup calculates eligibility and cost for the signature Door-to-Door Package. The TourTools customer portal was also redesigned to align seamlessly with the new website, creating a consistent branded experience from research through to reservation.

 

 

 

 

    ![Mobile tour booking screens showing Death Valley & Joshua Tree trip details with dates, pricing, occupancy options, and itinerary info.](https://eyekiller.s3-assets.com/work/American-Classic/_3360x2400_fit_center-center_none/54813/American-Classic-Image-4.webp)  

 

  ## Project Services

 

- [Discovery](https://eyekiller.com/services/discovery)
- [User Experience Design](https://eyekiller.com/services/user-experience-design)
- [Web Design](https://eyekiller.com/services/web-design)
 
- [Craft CMS](https://eyekiller.com/services/craft-cms-agency)
- [Technical SEO](https://eyekiller.com/services/technical-seo)
- [Paid Advertising (PPC)](https://eyekiller.com/services/paid-advertising)
 
 

 

 

    ![Sunlit coastal cliffs with green hills above turquoise ocean waves along a rugged shoreline under a clear blue sky.](https://eyekiller.s3-assets.com/work/American-Classic/_1650x1600_fit_center-center_none/54814/American-Classic-Image-5.webp)   ![Account dashboard showing client details and a list of upcoming travel bookings with dates, destinations, statuses, and action buttons.](https://eyekiller.s3-assets.com/work/American-Classic/_1650x1600_fit_center-center_none/54815/American-Classic-Image-6.webp)  

 

   > ### A Pleasure to Work With
> 
> “Eyekiller delivered stunning design, seamless integration, and exceptional attention to detail — a talented team and a true pleasure to work with.”

  ![JD Conroy, American Classic Tours logo](https://eyekiller.s3-assets.com/reviews/jd-conroy-american-classic-tours.png)**JD Conroy, American Classic Tours**

 

   

 

    

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