K Rend
Delivering a brand website that empowers professional users to specify render solutions.
Elevating Arts and Culture
As the UK’s leading silicone render manufacturer, K Rend required a new website that better reflected its innovative product range and diverse customer base. Eyekiller delivered a powerful website built to support architects, contractors, merchants and homeowners — complete with tools that drive conversions, streamline specification, and simplify product discovery.
Visit WebsiteProject Highlights
- Immersive UI that elevates the brand and simplifies user journeys
- Delivered a fully customised Specification Builder for Professionals
- Introduced a Colour Swatch Simulator for Homeowners
- Increased lead-generation including enquiries and sample requests
- Built on flexible Craft CMS and Craft Commerce
Building Innovation
The website was strategically shaped around key user personas, from specifiers and applicators to self-build homeowners. Early-stage workshops and insights from Google Analytics guided our team through planning and wireframing, placing user journeys and pain points at the heart of the process. The final UI design blends full-screen visuals with intuitive calls to action and seamless navigation.
The website is built upon Craft CMS and Craft Commerce, giving the K Rend team complete editorial freedom. Craft Commerce was introduced to facilitate end-to-end Training Course bookings, offering a seamless user experience and efficient internal management. Advanced features include a dynamic Colour Swatch Simulator, Product Comparison tool, Find a Retailer search, sample request forms, brochure downloads, and a smart Specification Builder powered by a real-time algorithm. All lead generation forms are fully integrated with Brevo (formerly Sendinblue) CRM, supporting ongoing email marketing and sales automation.
Transformative Web Development
"Eyekiller delivered a highly functional, results-driven website that has significantly improved our online user experience and boosted conversions. Their development expertise, strategic planning, and technical execution ensured a smooth launch and a website that meets our evolving business needs."
Kathryn Douglas, Kilwaughter Minerals Ltd
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500% Increase in Conversions
Pyro + Echo
Shaping a contemporary tile brand with visual storytelling, smart tools and seamless UX.
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1k Conversions in 6 Months
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Aqualla
Delivering a digital showroom experience for the premium bathroom brassware manufacturer.