--- title: K Rend date: 2024-10-31T10:34:00+00:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/work/k-rend" section: Work --- # K Rend Delivering a brand website that empowers professional users to specify render solutions. ![K Rend homepage showing a modern two-storey house with silicone render, highlighting superior silicone technology and product navigation.](https://eyekiller.s3-assets.com/work/featured-image/K-Rend-Main-Image.jpg) **Manufacturing** ## Rendering Better Experiences As the UK’s leading silicone render manufacturer, K Rend required a new website that better reflected its innovative product range and diverse customer base. Eyekiller delivered a powerful website built to support architects, contractors, merchants and homeowners — complete with tools that drive conversions, streamline specification, and simplify product discovery. [Visit Website ](https://www.k-rend.co.uk/) ### Project Highlights - **Immersive UI** that elevates the brand and simplifies user journeys - Delivered a fully customised **Specification Builder** for Professionals - Introduced a **Colour Swatch Simulator** for Homeowners - **Increased lead-generation** including enquiries and sample requests - Built on flexible **Craft CMS and Craft Commerce** ![K Rend product page showcasing K Rend TC render in a tub, with product overview, features, and benefits for exterior finishes.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37468/K-Rend-Image-1.webp) ![K Rend product comparison page displaying base coat render options side by side, with specifications and performance details.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/37469/K-Rend-Image-3.webp) ## Building Innovation The website was strategically shaped around key user personas, from specifiers and applicators to self-build homeowners. Early-stage workshops and insights from Google Analytics guided our team through planning and wireframing, placing user journeys and pain points at the heart of the process. The final UI design blends full-screen visuals with intuitive calls to action and seamless navigation. The website is built upon [Craft CMS](https://eyekiller.com/services/craft-cms-agency) and Craft Commerce, giving the K Rend team complete editorial freedom. Craft Commerce was introduced to facilitate end-to-end Training Course bookings, offering a seamless [user experience](https://eyekiller.com/services/user-experience-design) and efficient internal management. Advanced features include a dynamic Colour Swatch Simulator, Product Comparison tool, Find a Retailer search, sample request forms, brochure downloads, and a smart Specification Builder powered by a real-time algorithm. All lead generation forms are fully integrated with Brevo (formerly Sendinblue) CRM, supporting ongoing email marketing and sales automation. ![K Rend colour simulator showing a rendered house with selectable base coat and finish colours to visualise exterior design choices.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/37470/K-Rend-Image-4.webp) ## Project Services - [Discovery](https://eyekiller.com/services/discovery) - [User Experience Design](https://eyekiller.com/services/user-experience-design) - [Web Design](https://eyekiller.com/services/web-design) - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Technical SEO](https://eyekiller.com/services/technical-seo) ![K Rend thin coat render colours chart showing a range of neutral and warm exterior finishes available for rendered façades.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/37471/K-Rend-Image-5.webp) ![K Rend specification request page featuring a form to submit project details and request tailored render product specifications.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/37472/K-Rend-Image-6.webp) > ### Transformative Web Development > > "Eyekiller delivered a highly functional, results-driven website that has significantly improved our online user experience and boosted conversions. Their development expertise, strategic planning, and technical execution ensured a smooth launch and a website that meets our evolving business needs." ![Kathryn Douglas, Kilwaughter Minerals Ltd logo](https://eyekiller.s3-assets.com/reviews/Kathryn-Douglas-Kilwaughter-Minerals-Ltd.png)**Kathryn Douglas, Kilwaughter Minerals Ltd** ### More Good Stuff - [ ![Mobile mockup of Pyro and Echo website displayed on a serene modern room background with neutral furniture, mirror, and soft light.](https://eyekiller.s3-assets.com/work/featured-image/Pyro-Echo-Featured-Image.jpg) **500%** Increase in Conversions ### Pyro + Echo Shaping a contemporary tile brand with visual storytelling, smart tools and seamless UX. ](https://eyekiller.com/work/pyro-echo) - [ ![Lagan Building Solutions homepage shown over a poolside backdrop, featuring a large illuminated house at dusk and the tagline on screen.](https://eyekiller.s3-assets.com/work/featured-image/Lagan-Building-Solutions-Featured-Image.jpg) **1k** Conversions in 6 Months ### Lagan Building Solutions Developing a content-rich website showcasing the leading natural building materials supplier. ](https://eyekiller.com/work/lagan-building-solutions) - [ ![Aqualla Brassware webpage mockup featuring a gold faucet and the tagline ‘The More Sustainable Choice.’](https://eyekiller.s3-assets.com/work/featured-image/Aqualla-Featured-Image.jpg) ### Aqualla Delivering a digital showroom experience for the premium bathroom brassware manufacturer. ](https://eyekiller.com/work/aqualla)