--- title: Pyro + Echo date: 2024-10-31T10:34:00+00:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/work/pyro-echo" section: Work --- # Pyro + Echo Shaping a contemporary tile brand with visual storytelling, smart tools and seamless UX. **500%** Increase in Conversions ![Mobile mockup of Pyro and Echo website displayed on a serene modern room background with neutral furniture, mirror, and soft light.](https://eyekiller.s3-assets.com/work/featured-image/Pyro-Echo-Main-Image.jpg) **500%** Increase in Conversions **Manufacturing** ## Designing for Inspiration Pyro + Echo, a global tile and stone brand, partnered with Eyekiller to reimagine its digital presence. The goal: a modern, immersive website that would reflect the brand’s design-led ethos, simplify product discovery, and drive enquiries. Built on Craft CMS, the result is a high-impact platform that inspires creativity and supports both residential and commercial audiences. [Visit Website ](https://www.pyroandecho.com/) ### Project Highlights - Created a stunning contemporary website to showcase the **high-end product range** - Introduced immersive **moodboard builder tool** - Developed **advanced product filtering** for streamlined selection - Allowed users to explore products and request **swatch ordering** directly from each page ![Pyro and Echo website hero showing a luxury outdoor pool with loungers and umbrellas, introducing premium tile and surface collections.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/35027/Pyro-Echo-Grid-Image-1.webp) ![Modern dining space featuring a wooden table and black chairs on neutral stone-effect floor tiles from Pyro and Echo collections.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/35028/Pyro-Echo-Grid-Image-2.webp) ![Pyro and Echo mobile product pages showing stone-effect floor tiles, colour options, product details, and related tile collections.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/35029/Pyro-Echo-Grid-Image-3.webp) ## Style with Purpose The new site blends style with substance—balancing bold visuals, refined layouts and a user-first structure. Key tools like the Pinterest-style moodboard builder and interactive Finder feature turn browsing into a creative journey, encouraging deep engagement. Architects, designers and homeowners can explore, save and visualise tiles effortlessly, all while navigating a clean, elegant interface. Behind the scenes, the site runs on [Craft CMS](https://eyekiller.com/services/craft-cms-agency), giving the Pyro + Echo team total control over content and product listings. We implemented structured content models, optimised [Technical SEO](https://eyekiller.com/services/technical-seo), and ensured fast, responsive performance across devices. With download-ready moodboards, swatch requests and rich product data, the platform is as practical as it is polished. ![Pyro and Echo tile product page showing a beige stone-effect surface with lifestyle image and a grid of 26 available colour options.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/35030/Pyro-Echo-Grid-Image-4.webp) ![Pyro and Echo products page showing tile collections with filters, product cards, lifestyle imagery, and options by finish, style, and colour.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/35031/Pyro-Echo-Grid-Image-5.webp) ## Project Services - [Discovery](https://eyekiller.com/services/discovery) - [User Experience Design](https://eyekiller.com/services/user-experience-design) - [Web Design](https://eyekiller.com/services/web-design) - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Technical SEO](https://eyekiller.com/services/technical-seo) ![Pyro and Echo moodboard page showing selected living room tiles with colour swatches, product names, and saved design choices.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/35032/Pyro-Echo-Grid-Image-6.webp) > ### Exceeded Every Expectation > > "Eyekiller exceeded our expectations with a creative, technically brilliant site delivered on time. Their clear communication and understanding of our vision set them apart." ![Ben White, Trimline Group logo](https://eyekiller.s3-assets.com/reviews/Ben-White-Trimline-Group.jpg)**Ben White, Trimline Group** ### More Good Stuff - [ ![Lagan Building Solutions homepage shown over a poolside backdrop, featuring a large illuminated house at dusk and the tagline on screen.](https://eyekiller.s3-assets.com/work/featured-image/Lagan-Building-Solutions-Featured-Image.jpg) **1k** Conversions in 6 Months ### Lagan Building Solutions Developing a content-rich website showcasing the leading natural building materials supplier. ](https://eyekiller.com/work/lagan-building-solutions) - [ ![K Rend homepage showing a modern two-storey house with silicone render, highlighting superior silicone technology and product navigation.](https://eyekiller.s3-assets.com/work/featured-image/K-Rend-Featured-Image.jpg) ### K Rend Delivering a brand website that empowers professional users to specify render solutions. ](https://eyekiller.com/work/k-rend) - [ ![Aqualla Brassware webpage mockup featuring a gold faucet and the tagline ‘The More Sustainable Choice.’](https://eyekiller.s3-assets.com/work/featured-image/Aqualla-Featured-Image.jpg) ### Aqualla Delivering a digital showroom experience for the premium bathroom brassware manufacturer. ](https://eyekiller.com/work/aqualla)