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Pyro + Echo

Shaping a contemporary tile brand with visual storytelling, smart tools and seamless UX.

500% Increase in Conversions
Pyro Echo Main Image

500% Increase in Conversions
Manufacturing

Designing for Inspiration

Pyro + Echo, a global tile and stone brand, partnered with Eyekiller to reimagine its digital presence. The goal: a modern, immersive website that would reflect the brand’s design-led ethos, simplify product discovery, and drive enquiries. Built on Craft CMS, the result is a high-impact platform that inspires creativity and supports both residential and commercial audiences.

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Project Highlights

  • Created a stunning contemporary website to showcase the high-end product range
  • Introduced immersive moodboard builder tool
  • Developed advanced product filtering for streamlined selection
  • Allowed users to explore products and request swatch ordering directly from each page

Style with Purpose

The new site blends style with substance—balancing bold visuals, refined layouts and a user-first structure. Key tools like the Pinterest-style moodboard builder and interactive Finder feature turn browsing into a creative journey, encouraging deep engagement. Architects, designers and homeowners can explore, save and visualise tiles effortlessly, all while navigating a clean, elegant interface.

Behind the scenes, the site runs on Craft CMS, giving the Pyro + Echo team total control over content and product listings. We implemented structured content models, optimised Technical SEO, and ensured fast, responsive performance across devices. With download-ready moodboards, swatch requests and rich product data, the platform is as practical as it is polished.

Project Services

Exceeded Every Expectation

"Eyekiller exceeded our expectations with a creative, technically brilliant site delivered on time. Their clear communication and understanding of our vision set them apart."

Ben White, Trimline Group

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