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Pyro + Echo

Shaping a contemporary tile brand with visual storytelling, smart tools and seamless UX.

500% Increase in Conversions
Mobile mockup of Pyro and Echo website displayed on a serene modern room background with neutral furniture, mirror, and soft light.

500% Increase in Conversions
Manufacturing

Designing for Inspiration

Pyro + Echo, a global tile and stone brand, partnered with Eyekiller to reimagine its digital presence. The goal: a modern, immersive website that would reflect the brand’s design-led ethos, simplify product discovery, and drive enquiries. Built on Craft CMS, the result is a high-impact platform that inspires creativity and supports both residential and commercial audiences.

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Project Highlights

  • Created a stunning contemporary website to showcase the high-end product range
  • Introduced immersive moodboard builder tool
  • Developed advanced product filtering for streamlined selection
  • Allowed users to explore products and request swatch ordering directly from each page
Pyro and Echo website hero showing a luxury outdoor pool with loungers and umbrellas, introducing premium tile and surface collections.
Modern dining space featuring a wooden table and black chairs on neutral stone-effect floor tiles from Pyro and Echo collections.
Pyro and Echo mobile product pages showing stone-effect floor tiles, colour options, product details, and related tile collections.

Style with Purpose

The new site blends style with substance—balancing bold visuals, refined layouts and a user-first structure. Key tools like the Pinterest-style moodboard builder and interactive Finder feature turn browsing into a creative journey, encouraging deep engagement. Architects, designers and homeowners can explore, save and visualise tiles effortlessly, all while navigating a clean, elegant interface.

Behind the scenes, the site runs on Craft CMS, giving the Pyro + Echo team total control over content and product listings. We implemented structured content models, optimised Technical SEO, and ensured fast, responsive performance across devices. With download-ready moodboards, swatch requests and rich product data, the platform is as practical as it is polished.

Pyro and Echo tile product page showing a beige stone-effect surface with lifestyle image and a grid of 26 available colour options.
Pyro and Echo products page showing tile collections with filters, product cards, lifestyle imagery, and options by finish, style, and colour.

Project Services

Pyro and Echo moodboard page showing selected living room tiles with colour swatches, product names, and saved design choices.

Exceeded Every Expectation

"Eyekiller exceeded our expectations with a creative, technically brilliant site delivered on time. Their clear communication and understanding of our vision set them apart."

Ben White, Trimline Group

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