Let's Talk

Belfast Giants

Reigniting an elite ice hockey website with energy, interactivity, cutting-edge design and fan immersion.

Belfast Giants Main Image
Sport

Digital Matchday Reimagined

To celebrate their 21st anniversary, accomplished ice hockey team the Belfast Giants launched the #GiantsReborn campaign—a bold vision to elevate the digital experience for their growing fanbase. They partnered with Eyekiller to design and develop a high-impact, fan-first website that showcased the refreshed brand, amplified team spirit, and delivered real-time content, ticketing and marketing integration.

Visit Website

Project Highlights

  • Brought the #GiantsReborn brand to life online with cutting-edge website
  • Delivered immersive, high-energy user experience
  • Boosted ticket and season pass conversions
  • Introduced dynamic Game Centre for real-time fan engagement
  • Future-proofed with Craft CMS and SEO-ready architecture

Fan-First UX Design

Inspired by the pulse of the SSE Arena, the new website captures the thrill of ice hockey game night by combining full-screen imagery, bold typography, video, and interaction to engage fans from the first scroll. The design centres on converting curiosity into commitment, making it easier than ever to buy tickets, follow team updates and immerse in the Giants experience.

Behind the scenes, the site delivers a seamless integration with Ticketmaster and Zymplify CRM, empowering the Giants to segment and engage fans with precision. Built on Craft CMS, the platform enables flexible content management, SEO optimisation, and scalable marketing—setting the digital stage for seasons to come.

Three friends sitting together, smiling and looking at something on their phones.
From Our Blog

Capturing the Attention of Gen Z: Best Practices for Social Media

Discover the why, what and how of effectively marketing to Gen Z.

Project Services

Experts Who Truly Deliver

“Eyekiller are an absolute pleasure to work with. They are undoubtedly experts in their field, and we are delighted with our new customer-focused website that puts our fans at the centre of our online offering.”

Ann Graham, The Odyssey Trust

More Good Stuff