Coming of age
Accomplished ice hockey team Belfast Giants turned 21 in 2021. To mark the next stage in their success the elite sports team launched their #GiantsReborn campaign with the ambition to take the fan experience to the next level. They engaged Eyekiller to create a dynamic fan-focused platform that would showcase the refreshed brand and deliver team news, fixtures, promotions and live results.Launch Project
The new website is as powerful as the team itself, and the site combines full screen imagery, considered typography, captivating video and interactive elements to deliver a highly visual, high-energy user experience.
Stand out from the crowd
A key intention of the design was to project the pure adrenalin and excitement of the arena, selling the ‘match experience’ and driving sales of game and season tickets. Converting interested visitors to purchasing customers is now more seamless than ever before.
Bells and whistles
The site is fully future-proofed, seamlessly integrating with Ticketmaster, Shopify, Zymplify CRM and a new Craft content management system. This enables the Giants to take their marketing to the next level by engaging with distinct customer groups using search engine optimisation, content marketing and social media.