--- title: Balloo Hire date: 2024-10-31T10:34:00+00:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/work/balloo-hire" section: Work --- # Balloo Hire Driving online success through website and digital for Northern Ireland’s largest hire equipment provider. **400%** Increase in Enquiries (YoY) ![Balloo Hire homepage with a dumper hire banner, equipment category icons, and project inspiration images on a construction backdrop.](https://eyekiller.s3-assets.com/work/featured-image/Balloo-Hire-Main-Image.jpg) **400%** Increase in Enquiries (YoY) **Corporate** ## Heavy-Duty Upgrade Balloo Hire is Northern Ireland’s largest equipment hire company, with seven centres and over 700 products. They needed a powerful online platform to match their unmatched range and reputation. We delivered an intuitive, search-led website with advanced quote functionality, seamless CRM integration, and ongoing digital marketing to supercharge growth. [Visit Website ](https://www.balloohire.com/) ### Project Highlights - **Intuitive navigation** for quick equipment discovery across all devices - Powerful custom-built **Quote Builder** with Freshdesk CRM integration - Migrated **700+ products** from a legacy website - Launched a **Hire Centre locator** to drive conversions - Implemented **technical SEO** and digital strategy to protect and grow visibility ![Balloo Hire product page for a 5-ton excavator with specifications and hire options.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/38427/Balloo-Hire-Image-1.webp) ![Tradesperson cutting timber with a circular saw in a workshop.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/38428/Balloo-Hire-Image-2.webp) ![Balloo Hire mobile website screens showing navigation, equipment listings and product page.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/38429/Balloo-Hire-Image-3.webp) ## Built to Perform We designed the website with both professionals and DIY customers in mind, combining powerful product search, clear category structure, and in-depth product pages that include specifications, pricing breakdowns, and safety advice. Users can easily build quotes by selecting hire durations and submitting directly to Balloo’s team. This feature has significantly boosted online enquiries. The site was built on [Craft CMS](https://eyekiller.com/services/craft-cms-agency) with a focus on performance, [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation), and future scalability. We migrated and structured the legacy product catalogue for optimal indexing. A custom Freshdesk CRM connection powers quote handling, while postcode search helps users find their nearest hire centre fast. Eyekiller continues to drive success with [Paid Advertising](https://eyekiller.com/services/paid-advertising), Meta campaigns, [Content Strategy](https://eyekiller.com/services/content-strategy), and search engine optimisation. ![Balloo Hire website map showing hire centre locations across Northern Ireland.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/38430/Balloo-Hire-Image-4.webp) ## Project Services - [Discovery](https://eyekiller.com/services/discovery) - [Web Design](https://eyekiller.com/services/web-design) - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Technical SEO](https://eyekiller.com/services/technical-seo) - [Digital Marketing](https://eyekiller.com/services/digital-marketing) - [Content Strategy](https://eyekiller.com/services/content-strategy) - [Paid Advertising (PPC)](https://eyekiller.com/services/paid-advertising) ![Balloo Hire telehandler lifting steel beams on a construction site.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/38431/Balloo-Hire-Image-5.webp) ![Balloo Hire website screens showing quote summary and equipment navigation.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/38432/Balloo-Hire-Image-6.webp) ### More Good Stuff - [ ![K Rend homepage showing a modern two-storey house with silicone render, highlighting superior silicone technology and product navigation.](https://eyekiller.s3-assets.com/work/featured-image/K-Rend-Featured-Image.jpg) ### K Rend Delivering a brand website that empowers professional users to specify render solutions. ](https://eyekiller.com/work/k-rend) - [ ![CosyRoof webpage showing ‘Why CosyRoof?’ header, a conservatory roof conversion section with image, and an advantages section below.](https://eyekiller.s3-assets.com/work/featured-image/Cosy-Roof-Featured-Image.jpg) **25%** Increase in Conversions ### Cosy Roof Driving high-quality leads with a performance-focused website for the conservatory roof specialist. ](https://eyekiller.com/work/cosy-roof) - [ ![Woodfloor Warehouse webpage displayed over a wooden floor, showing product categories, room examples, and a bright, clean navigation bar.](https://eyekiller.s3-assets.com/work/featured-image/Woodfloor-Warehouse-Featured-Image.jpg) **77%** Increase in Online Revenue ### Woodfloor Warehouse Replatforming a market-leading flooring brand to an enterprise-level ecommerce solution. ](https://eyekiller.com/work/woodfloor-warehouse)