Balloo Hire

Driving online success through website and digital for Northern Ireland’s largest hire equipment provider.

400% Increase in Enquiries (YoY)

Balloo Hire homepage with a dumper hire banner, equipment category icons, and project inspiration images on a construction backdrop.

400% Increase in Enquiries (YoY)

Corporate

Heavy-Duty Upgrade

Balloo Hire is Northern Ireland’s largest equipment hire company, with seven centres and over 700 products. They needed an online platform to match the scale of their range and reputation. We delivered an intuitive, search-led website with advanced quote functionality, seamless CRM integration, and ongoing digital marketing to supercharge growth.

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Project Highlights

Intuitive navigation for quick equipment discovery across all devices
Powerful custom-built Quote Builder with Freshdesk CRM integration
Migrated 700+ products from a legacy website
Launched a Hire Centre locator to drive conversions
Implemented technical SEO and digital strategy to protect and grow visibility

Balloo Hire product page for a 5-ton excavator with specifications and hire options.

Tradesperson cutting timber with a circular saw in a workshop.

Balloo Hire mobile website screens showing navigation, equipment listings and product page.

Built to Perform

We designed the website with both professionals and DIY customers in mind, combining powerful product search, clear category structure, and in-depth product pages that include specifications, pricing breakdowns, and safety advice. Users can easily build quotes by selecting hire durations and submitting directly to Balloo’s team. This feature has significantly boosted online enquiries.

The site was built on Craft CMS with a focus on performance, Search Engine Optimisation (SEO), and future scalability. We migrated and structured the legacy product catalogue for optimal indexing. A custom Freshdesk CRM connection powers quote handling, while postcode search helps users find their nearest hire centre fast. Eyekiller continues to drive success with Paid Advertising, Meta campaigns, Content Strategy, and search engine optimisation.