---
title: Colinwell Masonry
date: 2024-10-31T10:34:00+00:00
author: Julie McClements
canonical_url: "https://eyekiller.com/work/colinwell"
section: Work
---
# Colinwell Masonry

Strengthening a masonry manufacturer’s brand’s digital presence to generate high-quality leads.

 

 

 ![Colinwell Masonry homepage highlighting concrete masonry solutions.](https://eyekiller.s3-assets.com/work/Colinwell/Colinwell-Main-Image.jpg) 

 

 

 

 

   **Manufacturing** 

## Foundation for Growth

Colinwell Masonry, part of the RTU Group, is an industry-leading concrete block manufacturer entering a new phase of strategic growth. Eyekiller designed and delivered a high-performing, visually impactful website that showcases its product range, technical expertise, and commercial strength. The platform was built to drive qualified lead generation, support multi-market expansion, and strengthen Colinwell’s position across Northern Ireland, the Republic of Ireland, and Great Britain.

 [Visit Website ](https://colinwell.com/) 

### Project Highlights

- Delivered a **high-performing website** aligned to strategic growth goals
- **Built product-led journeys** with specifications, projects, and technical resources
- Enabled **sample ordering** to support buyer decision-making
- Integrated with **Zoho CRM** for end-to-end lead management
- Optimised for **SEO, PPC, and lead generation** from launch

 

 

   ![Colinwell Masonry product page showing innovative concrete masonry products.](https://eyekiller.s3-assets.com/work/Colinwell/_1650x1650_fit_center-center_none/62222/Colinwell-Image-2.webp)      ![Colinwell Masonry mobile screens showing product range, retaining wall system and colour options.](https://eyekiller.s3-assets.com/work/Colinwell/_3360x2400_fit_center-center_none/62224/Colinwell-Image-4.webp)  

 

  ## Designed to Deliver

 

The website was designed as a focused lead generation platform, targeting construction professionals working on large-scale commercial projects while remaining accessible to self-builders and homeowners. Clear user journeys, intuitive navigation, and prominent calls to action encourage visitors to explore products, sectors, and case studies, reinforcing trust through Colinwell’s 130-year history and manufacturing excellence.

Built on [Craft CMS](https://eyekiller.com/services/craft-cms-agency), the site delivers full content flexibility through modular layouts and gated technical resources such as product specifications and installation guides. Performance and [technical SEO](https://eyekiller.com/services/technical-seo) were prioritised from launch, while Zoho CRM-integrated forms, quote requests, and sample ordering support conversion. Post-launch, Eyekiller delivered a [Paid Advertising (PPC)](https://eyekiller.com/services/paid-advertising) strategy designed to accelerate lead generation and long-term growth.

 

 

 

 

      

 

  ## Project Services

 

- [Discovery](https://eyekiller.com/services/discovery)
- [Web Design](https://eyekiller.com/services/web-design)
- [Website Development](https://eyekiller.com/services/website-development)
 
- [Craft CMS](https://eyekiller.com/services/craft-cms-agency)
- [Search Engine Optimisation](https://eyekiller.com/services/search-engine-optimisation)
- [Paid Advertising (PPC)](https://eyekiller.com/services/paid-advertising)
 
 

 

 

    ![Modern two-storey brick house built with concrete masonry blocks.](https://eyekiller.s3-assets.com/work/Colinwell/_1650x1600_fit_center-center_none/62226/Colinwell-Image-6.webp)   ![Colinwell Masonry ‘How to Buy’ page outlining the purchasing process.](https://eyekiller.s3-assets.com/work/Colinwell/_1650x1600_fit_center-center_none/62227/Colinwell-Image-7.webp)  

 

   > ### One of the best agencies we’ve worked with.
> 
> “From the outset, Eyekiller took the time to understand us, our challenges, and what we wanted to achieve.”

  ![Georgia McKnight, RTU Group logo](https://eyekiller.s3-assets.com/reviews/Georgia-McKnight-RTU-Group.png)**Georgia McKnight, RTU Group**

 

   

 

  ### More Good Stuff

 

- [- Newly Added
    - Newly Added
    - Newly Added
    - Newly Added
    - Newly Added
    - Newly Added
     
     
    
     
    
     
    
      
    
      Awwwards Nominee
    
      
    
    ### Somerville
    
    Elevating interior fit-out and luxury joinery specialists with a contemporary, project-focused digital presence.
    
     ](https://eyekiller.com/work/somerville)
- [ ![Mobile mockup of Pyro and Echo website displayed on a serene modern room background with neutral furniture, mirror, and soft light.](https://eyekiller.s3-assets.com/work/featured-image/Pyro-Echo-Featured-Image.jpg) 
    
     **500%** Increase in Conversions
    
      
    
    ### Pyro + Echo
    
    Shaping a contemporary tile brand with visual storytelling, smart tools and seamless UX.
    
     ](https://eyekiller.com/work/pyro-echo)
- [ ![Lagan Building Solutions homepage shown over a poolside backdrop, featuring a large illuminated house at dusk and the tagline on screen.](https://eyekiller.s3-assets.com/work/featured-image/Lagan-Building-Solutions-Featured-Image.jpg) 
    
     **1k** Conversions in 6 Months
    
      
    
    ### Lagan Building Solutions
    
    Developing a content-rich website showcasing the leading natural building materials supplier.
    
     ](https://eyekiller.com/work/lagan-building-solutions)