Drive competitive advantage
Gain a deep understanding of your target audience’s needs to give them a better online experience.
Every successful digital project begins with gaining a deep understanding of your audience. By taking time to gather this knowledge, we ensure the finished project delivers a more customer-focused experience which ultimately fulfils your business objectives.
Our findings inform our design and functional decisions, helping your visitors to achieve their objectives on your website. For example, user journeys can be carefully planned to foster seamless navigation through your checkout process or towards a specific item of content. Ultimately, such meticulous attention to detail enables us to produce websites that are beautiful, functional and results-focused.
How we do it
We use a combination of tools, techniques and frameworks.
We’ll identify the characteristics of your customers from their demographics through to their online needs and habits.
User Journey Mapping
We’ll help you to understand how your customers think and the pathways they take through your website to ensure their expectations are met.
We’ll plan the structure of your information so that it can be intuitively navigated by your customers.
Our low-fidelity page designs will enable you to visualise your content, layout, interface elements and navigation.
Website UX Audit
We’ll undertake a full analysis of your website and a review of key performance indicators to assess how well your site is currently performing.
We’ll study competing websites and your market environment through audits and user testing.
We’ll carry out controlled or remote testing aimed at analysing customer behaviour and identifying your website’s strengths and weaknesses.
We’ll gain insight from current and potential customers with quick and cost-effective online surveys.