firmus energy

Driving customer acquisition by targeting switch-ready gas customers through performance-led PPC.

60% Increase in Domestic Switches

60% Increase in Domestic Switches

Utilities

Powering Growth

As one of Northern Ireland’s leading energy providers, firmus energy operates in a fast-moving, highly competitive market where consumer trust, pricing sensitivity, and seasonal demand all shape buying decisions. Rising competition from comparison platforms and challenger brands meant standing out at the right moment, and for the right audience, was critical.

Eyekiller partnered with firmus to refine their digital advertising strategy across Google Ads, Microsoft Advertising, Facebook, and Instagram. The goal: increase high-quality website leads while improving cost efficiency and reducing wasted spend.

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Project Highlights

60% of website leads from paid ads campaigns
Leads increased for six consecutive months, with a significant increase in converted leads.
Conversion-focused landing pages
Increase in Return on Investment

Generating Demand

To drive leads and sales at scale, we reached audiences wherever they were spending time online, from scrolling on social media and watching YouTube to checking their inbox. By maintaining a strong presence across these key touchpoints, we stayed front of mind throughout the customer journey and generated demand.

When users were ready to take action, we ensured the brand appeared at the top of Google for branded searches and other high-intent queries. This captured demand at the exact moment of intent, turning interest into action.

Once users clicked through, the experience remained tightly focused. We designed conversion-optimised landing pages with a single objective, to make switching simple. Clear messaging, intuitive layouts, strong trust signals and a compelling offer worked together to convert visitors into leads.

This Paid Advertising (PPC) strategy combined multi-channel reach, strong search visibility and conversion-optimised landing pages to create a seamless path from first interaction to final enquiry, driving consistent and sustainable growth.

Graphic comparing Demand Generation and Lead Generation, with icons representing marketing tools like email, social media, and funnels on a split green background.

From Our Blog

Demand Gen vs Lead Gen

Discover how these distinct marketing strategies contribute to successful customer acquisition.

results driven

"I have been working with the digital advertising team in Eyekiller for a while now, and the experience has been excellent. They are highly professional, knowledgeable and results driven."